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Mike Danielson

Four strategies you may not be using to promote your product

Four strategies you may not be using to promote your product

by | Jan 25, 2017 |

All marketers grapple with the same issue: how to tell a story that lands their product in more shopping carts. The first step is to capture consumers’ attention. I’m not going to tell you this is easy. Winning consumers’ interest can be a real challenge. But in 25 years of working with marketing teams, I’ve noticed some commonalities about what works and what doesn’t. Here are four strategies you may not be using to promote your product.

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Three online selling trends we should discuss

Three online selling trends we should discuss

by | Dec 30, 2015 |

Lately I’ve been speaking with many professionals who sell their products predominantly online. Direct online selling often creates amazing profit margins which can be invested in rich content and earned media, the most powerful promotional tools besides personal selling. Three topics keep popping up in our conversations:

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Four truths you should know about the PR industry

Four truths you should know about the PR industry

by | Jun 16, 2015 |

There are actually only two kinds of tips in the world: tips that can be given away freely, and tips that have to be handled more carefully. This blog is about the second variety: the kind that are a little edgy; the kind that are substantial enough to be called “truths” instead of “tips”. I’ve compiled four insights into a new download, Four Truths of the PR Industry, but I need to be a little careful about distributing it.

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