Have you ever had a humiliating moment? It’s a sick feeling looking over a hundred smart business people, knowing you are about to make a fool of yourself.
Media
Clever Marketing
A clever way to fill your social media stream with high-quality content is to use media coverage and then repurpose those stories as digital content.
Video 4: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. The 4th video explores the pros and cons of the promotional...
Video 3: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. You are going to love the 3rd video in the series. It...
Video 2: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 2nd video, I’ll show you a clever tactic I’ve used to...
Video 1: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 1st video, I briefly describe the premise of the...
A wonderful little video series
CLICK HERE TO WATCH THE VIDEOS NOW I can’t stress enough the importance of defining the word brand as the definition people hold in their minds of your company and its products. Once you agree that’s what a brand is, it becomes obvious how challenging branding can be....
Your product in the news = mass awareness
Most CEOs think their companies and products are best-kept secrets. They feel that if everyone just knew how great their companies and products were, everybody would buy. Extensive media coverage closes the gap between people not knowing about your products and...
How to get your business noticed in the media
A few days ago, I had the pleasure of speaking at the Encourage Her Network’s Signature Luncheon about how to get noticed in the media. I jumped at this opportunity to tell women business professionals that publicity is a cost-effective way to keep their products...
Why don’t Google and Facebook take their own medicine?
Take a lesson from Google and Facebook: Use mass marketing (media stories) to brand your company and its products. Don’t you think it’s a bit ironic that two companies that have become behemoths selling advertising to everyone else use very little of it themselves?...
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