Facebook Live is one of the newest ways to reach massive audiences. A quarter of a million people saw this interview we secured for our client just by logging into Facebook, something nearly two billion people do every day.
Interviews
Product publicity is an endorsement on steroids
Product endorsements work because you trust in what someone else says about a product. You trust a friend because you know they won’t lie. You trust a celebrity because you believe them to be honest. And you trust the media because reporters and producers research the...
Creative angle leads to feature article in a Twin Cities newspaper
We’re thrilled any time we arrange for a major newspaper to run an extensive feature article with multiple large photographs. This feature article in the Star Tribune was especially gratifying because it was about something seldom covered on the mainstream pages: A...
Hidden cash? National article teaches seniors where to find money.
One of the hottest financial topics today is life settlements, and we’re making sure that our client is included in as many of the media’s discussions as possible. A good example is this national article that appeared on Bankrate.com, which taught three million...
We bet this Las Vegas TV coverage caused viewers to buy this product
After NBC affiliate KSNV aired this interview in Las Vegas, it’s a sure bet that Google searches for our client’s product shot up dramatically. I enjoyed booking this Las Vegas TV coverage on the Ed Bernstein Show, which is Nevada’s longest-running television talk...
Toronto TV publicity broadcasts client’s story into 1000s of homes
Icy cold winter temperatures tend to worsen joint pain. This was a great reason for us to approach Toronto TV news producers about doing an informational segment on topical pain relief. We arranged for CHCH hosts to interview a well-known local pharmacist and...
Newspaper publicity goes viral, nation’s eyes are on client’s product
To get media coverage for a client’s product that helps improve hunters’ aim, we went directly to columnists who write about the outdoors. This newspaper publicity which ran in the Minneapolis Star Tribune at the height of hunting season, included a first-hand account...
Timely, local NBC TV segment helps garden center nurture customer base
We arranged this NBC TV segment just in time for homeowners to spruce up their front yards for Halloween. The KARE 11 team traveled to our client’s business location, which is one of the Twin Cities’ premier garden centers, to discuss how homeowners could make their...
Yes, Media Relations arranges Canadian TV publicity too!
Media Relations’ media contacts extend across U.S. borders into Canada. We have been booking clients on Canadian TV for decades. We know Canada’s major media markets as well as we do those in the U.S. When a Canadian TV show asks to interview an expert on a specific...
We arranged memorable anti-aging PR on Fox TV
There are thousands of anti-aging products on the market. Our task is drawing attention to our clients’ brands in a memorable way. The right timing, the perfect angle and a great spokesperson all play a role in our being able to do anti-aging PR successfully. This TV...
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