It was a thrill to use our event marketing background to teach Kids nā Kinship mentors how to better market their program during events. Media Relations has provided publicity services for Kid nā Kinship, a local nonprofit mentoring organization, for many years....
Face to Face
The testimonials keep pouring in!
During this last week, weāve received unsolicited testimonials from several of our clients. This is what itās all about folks: doing right by our clients so that they can grow their businesses. Our clients know they can trust us to help them succeed, which is why the...
Get the most mileage from your PR efforts with follow-up stories
When securing event PR, donāt merely limit your efforts to the pre-event coverage. Offering a wrap up story to the media is a great opportunity to boast about your success, and to begin drawing exhibitor/sponsor participation for next year. Although our 50+ PrimeTime...
Great news about marketing bioactives: It is possible to generate excitement in branding, marketing and consumer education
Yesterday I presented on new and existing market trends in the palm fruit oil and palm bioactives categories at the 2nd annual palm fruit bioactives workshop during the Supply Side West Trade Show and Conference in Anaheim. I covered branding, marketing processes and...
Helping businesses connect with the 50+ market
Our fall 50+ PrimeTime Living Expo is next week, and weāre pumped! Weāve been helping businesses connect with this market since 2001, and itās never been more important than right now as companies find competition is fierce for every consumer dollar spent. By next...
Media interview skills: Those who can’t do, teach
There is an old saying: āThose who canāt do, teachā.Ā That is definitely true for me when it comes to live television. Iāve spent my entire career working behind the camera, first as a news producer and now a publicist. Iāve helped coach dozens of spokespeople and...
What could this type of media coverage do for your product or service?
As a publicist, The Spring 50+ PrimeTime Living Expo (formerly the Seniors Spring Show) provides me with endless story angles and a wide variety of media outlets to pursue. Some angles are better suited for broadcast TV and radio segments, while others work well for...
Selling to the 50+ and seniors markets? We bring them to clients by the busloads!
How much would your sales increase if you could meet thousands of people in the 50+ and seniors demographics this year? Weāre bringing them into our expos by the busloads. When we added the Summer 50+ PrimeTime Living Expo at Jackpot Junction to our 2011 line up, the...
Body Mind Life Expo: This is what targeted, face-to-face marketing results look like
The difference between spending your marketing dollars at a targeted expo and risking your budget at an untargeted expo is the caliber of the people attending. Simply put: No matter how big the crowd, you canāt sell siding to apartment dwellers!Ā Itās better to have a...
Marketing partnership results in an avalanche of Minneapolis media coverage
Could your company benefit from a winning marketing concept that not only draws in your target audience, but also gets you media coverage that might otherwise be unaffordable?Ā Think expos!https://www.101expos.com Becoming a marketing partner has done just that O'Neal...
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