Positive news stories will bring in leads and cause sales. Yet if you are like most businesses, you don’t get much publicity. There’s a reason for that. The PR industry has unintentionally stunted the growth of publicity as a promotional mix channel by using a poor...
The following tragic story will illustrate why we can get media coverage for your product ... lots of it. One day I noticed a woman in my wife Robin’s office. She was crying. For about three hours. When she left, I asked “What was that about?” Robin said, “I’m...
There are many mid- and large-sized companies still wondering if they really need social media. They aren’t sure if it’s a fit, or if it has marketable opportunities. If your company falls into this group, rest assured that yes you need social media. We can show you...
Publicity opens doors to fantastic sales opportunities. I talk with people every day who are trying to figure out how to fit publicity into their marketing mix. While they are trying to decide, our company has three to four media placements on behalf of our clients...
Last week I sent a contract to an attorney to review. His rate is $300 an hour. He said it wouldn’t take him long to look it over and make a few changes. I’ll bet. I wrote the following line 25 years ago when I started a company that sold publicity by story rather...
I was at a Vistage meeting with a dozen CEOs and the speaker showed a 60-second video to illustrate a point. All 12 CEOs were flabbergasted by it. Click on this link and watch it to see if you can correctly count the number of times the white team passes the...
Why are some companies shifting more of their marketing budgets to publicity? Times are still tough and publicity is Cheap. Ever feel like your company and its products are a best-kept secret? Promoting products can be expensive. Especially if your product isn’t yet a...
It’s a little embarrassing to admit, but for the last 25 years I thought the main reason companies hired us to get publicity for them was because we charge per story we arrange and not by the hour. I beat that drum relentlessly in everything I wrote and said for the...
1. Super Bowl ads are not for you – even if you could afford them. Cash cow brands don’t need to tell their product’s story. Everyone knows it. They simply need to figuratively tap people on the shoulder and remind them to buy. Any clever little ditty or skit will do...
We call reporters and producers on your behalf to arrange media stories about your company and its products. One key to increasing sales is to let more people know about your product. Sharing your company’s or product’s story with reporters is probably the most...
