Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
How much money remains in your 2016 marketing budget? Do you want to get more results out of your 2017 budget? Here are three tips to consider: If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send...
Digital advertising can be a highly effective way to increase visibility and drive sales. To get the best return for our clients’ investments, our Checkerboard team optimizes every online campaign. Our clients appreciate this extra attention to detail. With the...
If a customer has a strong opinion about a new restaurant, he may post an online review before he’s finished chewing. His review may affect how many other guests visit that restaurant that same night. That’s why Media Relations, Inc.’s Advertising Manager Craig Johnson monitors web information sources and tweaks our clients’ advertising campaigns accordingly. Here is a short interview with Craig to help you effectively address consumer behavior in your advertising.
Can you imagine personally contacting the media 250,000 times? I was chatting with Gail Brandt, a publicist who has been employed with us for more than 15 years. We did some cowboy math and estimated she has personally contacted the media a quarter million times since...
For more than 26 years, Media Relations has used the media to tell our clients’ stories to audiences throughout the U.S. and Canada. Media stories establish third-party credibility for our clients’ products, which is the best way to build brands. Why we have chosen to...
What’s a cow doing in our latest Minnesota Business ad? It’s a visual way to show people one step of the AIDA marketing concept: Attention, Interest, Desire, Action. As we remark in the ad, AIDA is “Simple to say. Difficult to do.” Getting people to desire your...
Publicity about your product is high praise. No promotional channel is as favorably regarded. People eat it up. Then they shower you with backslaps and congratulations. It’s so powerful, yet so underused. Go figure. Why is getting media coverage considered high...
We have a lot of very creative people on our staff. So when we decided to do some advertising, we decided to have some fun with it. Graphic Designer Shawn Turek collaborated on this ad with CEO Lonny Kocina. What do you think? Did the image and headline make you want...
The Spring 50+ PrimeTime Living Expo (formerly the Seniors Spring Show) is happening today and tomorrow at Mystic Lake Casino Hotel in Prior Lake, MN. Our company has been producing events to help businesses connect with seniors in their community for 10 years. This...
