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The advertising paradox

I'm a member of Prince of Peace, a wonderful church here in lovely Burnsville Minnesota. Last week pastor Foss made a comment in his sermon that I thought summed up the selling power of advertising today. To illustrate a point about listening for Jesus to speak to...

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3 reasons to choose an experienced PR company

You wouldn’t trust a roofing company to design and build your home. While they may know their way around shingles, they probably have little-to-no experience in the other crucial home construction elements. Likewise, why trust an inexperienced agency to build and...

Product marketing checklist

For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...

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