Technology is giving businesses exciting new marketing dimensions including virtually instant ways to reach and listen to their customers. Companies that aren’t part of this fast-paced, information-hungry cyber world of Facebook, Twitter and YouTube are getting left behind.
Social media is like a baby monitor: it gives companies a nice way to listen and respond to their market. What’s so exciting is that now we have the tools to quantify the effectiveness of our promotions, so that we can see and measure their value relative to sales.
Not sure how to measure your social media? Start by using your PR placements. Reporters are experts at sifting out which stories are the best and they can give you instant credibility. Reporters won’t run stories that are too commercial and self-serving … and neither should you.
