You might be telling your product’s story all wrong. The media just aren’t seeing the value of sharing your story with their audiences. There may be a simple fix, especially if your competitors are getting publicity – but you’re not.
Your story must create desire
Marketing is about teaching audiences why they should want your product or service more than their money, and more than whatever your competition is selling. Publicity is a strong cornerstone of marketing.
But for the publicity machine to work effectively, you’ve got to be saying the right things to the right people through the right channels. If you’re pitching the wrong story to the right audience, you’ve got problems. The issues with your content may be so subtle that only an experienced marketing strategist can spot them.
Start telling your story differently today
Media Relations Agency’s marketing content writers apply Strategically Aimed Marketing processes to every article and every press release we write. This provides the guardrails to ensure that when our publicists pitch the media, our clients’ stories are consistently on point and relevant.
Before we start writing, we first take the time to thoroughly understand a lengthy list of important variables including:
- Our client’s vision and mission
- The demographics, psychodemographics, geographics, benefits sought and other essential parameters of the people most likely to buy the product
- How the product is currently positioned in the customer’s mind when compared with the competition
We also write a brand statement, which is what we would like to hear if we overheard a customer talking about our client’s company or product and they got it just right.
We’re not keeping this process a secret. You can learn more about Strategically Aimed Marketing by spending time on our website’s blog or by reading our award-winning Amazon bestseller, “The CEO’s Guide to Marketing.”
But that may require time spent away from your primary responsibilities. You might best be served by delegating your content writing to us.
If you have a great product and an important story to tell, we can show you how the right content can make a huge difference. For a free content evaluation, or to learn why Strategically Aimed Marketing may be the fuel you need to power your marketing campaign, call us at 952-697-5269 or use this form to schedule time with one of our marketing strategists.
