When you have 30+ years of experience arranging media stories, you don’t allow shelter-in-place orders and the media’s preoccupation with a pandemic interfere with doing a great job for your clients. Media Relations Agency started working with best-selling author Mark J. Kohler, M.Pr.A., C.P.A., J.D shortly before most people had even heard of COVID-19. As the pandemic began dominating the news, we quickly pivoted our approach to earn him media coverage, such as this live video conference interview on KTLA-TV in Los Angeles.
Kohler is an attorney and tax expert. We originally planned to work with the media on stories that would educate consumers on little-known tax write offs and wealth-building opportunities. But then life as we knew it came to a screeching halt for many Americans.
Our quick-thinking publicists didn’t miss a beat. Knowing that Kohler had the answers to many questions weighing on people’s minds, our publicists began contacting the media to offer him for interview opportunities. This coronavirus tax guide story on KTLA was seen by 100,000 viewers.
Whether you hire a single publicist or an entire team of highly experienced publicists / marketing professionals, make sure you’re choosing people who understand how your skills and your stories are relevant no matter the marketing environment. Media Relations Agency took the time to really listen to Mark Kohler, understand his business goals and connect the dots for the media even as the world was changing.
Throughout this pandemic, we’ve been advising our clients and the business community at large to be proactive. Keep finding ways to be relevant and remain visible. You may need to completely revise your 2020 marketing plans. Contact us if you want to brainstorm about what that might look like for your company.