When you need to get your product noticed in the gigantic anti-aging marketplace, an article such as the one I arranged in Woman’s World is a huge benefit. Adding to this exciting placement: The editor included a quote I provided from a well-known physician about our client’s product. We thrive on arranging this sort of national publicity for our clients!
Why mass marketing should be part of your promotional plan
Imagine you’re an angler on a big fishing boat. What works better for catching a school of fish: dropping one line on a fishing pole, or casting a big open net into the deep blue sea? The fishing pole might work just fine, but you will catch more fish with the wide net.
In the marketing business, using the large net is called mass marketing. You have stories to tell about your company and products. Mass marketing enables you to share those stories with wide audiences so you can reach large amounts of potential customers all at once.
That’s what happened when I arranged this Woman’s World coverage for BioCell and its collagen supplement. In the article, Cathleen London, M.D., helped explain how taking this natural protein helps boost skin’s thickness while also improving circulation. For additional credibility, I encouraged the editors to also mention how, in a published study, women between ages 35 and 59 who took one gram of BioCell Collagen daily for 12 weeks saw a visible decrease in tell-tale signs of aging.
This BioCell mention in this very popular print publication made more than one million impressions. Our client was thrilled that their product was included in this national magazine’s article on obtaining healthy and younger looking skin, which is one of their company’s key messages.
Media Relations Agency has nearly 30 years of experience helping clients deliver their messages to consumers across the United States and Canada. Our talented creative staff can help you place your product in front of the masses. No mixed messages. No worrying about missing a portion of your target market. Just clear and concise publicity from an agency that knows how to get out the word.
Our team of publicists is ready to help you connect with consumers. Complete our contact form for a free publicity estimate, or give us a call at 952-697-5269 to discuss which media outlets would ideally suit your marketing needs.