Why you should include PR in your marketing strategy

PR has unique advantages as a promotional strategy. When your company is featured in a media story, you have the opportunity to show your business’ human side. You can explain how your business helps your community. You can make an emotional connection with your audience. And you can deliver this message to tens or even hundreds of thousands of people. This Chicago television news segment I arranged for Great Clips made 235,000 impressions. It demonstrates why you need to include PR in your marketing strategy.

In this news segment, a Great Clips stylist explained that participating Great Clips salons in the Chicago area would provide free haircuts for children and students on Christmas Eve. She mentioned that this program began during an economic downturn. She said she enjoys being part of Great Clips because it feels like family. The segment also showed a happy child about to receive a haircut in studio.

Media stories put a human face on your company. They provide valuable information that incents audiences to pay attention. And they can cause a very positive emotional reaction.

Media coverage may be more attainable than you think. Our agency offers Pay Per Interview Publicity®. We charge per story we arrange, not per hour we work. I ‒ and our other publicists ‒  make call after call to arrange coverage. We work with our media contacts to craft stories that suit both the media and our clients. We can help you promote your company with creative, appealing publicity.

Find out what publicity I could arrange for you. Call me at 507-382-1296 or complete our form. I’ve been a publicist for more than 15 years. I understand what kinds of stories the media is seeking. Tell me about your company. I’ll tell you how interested I think the media would be in running stories about it. I love talking to new people, and I’d be happy to chat with you.

Many companies aren’t using publicity to the fullest extent possible. Let’s talk about how you could use PR in your marketing strategy.

Written by Gail Brandt

Senior Publicist Gail Brandt sinks her teeth into a project and makes things happen. She impresses everyone with her out-of-the-box thinking and her ability to devise new ways to excite the media about a story.  She has repeatedly earned company honors for the quantity and caliber of her media placements, and has booked clients in such prestigious media outlets as Woman’s World, Shape, Good Morning America and on TV stations across America.

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