null

TV coverage elevates products’ visibility

by | Apr 11, 2019 | Placement Examples

Product Visiibility

Your product may be a winner in your eyes, but for it to take off with consumers they first need to know it exists and understand how it can help them. Media coverage teaches massive audiences and builds desire for the featured product. Vispero asked us to arrange media stories that would increase awareness of, and excitement about, its low-vision product line.

An increasing number of people are losing their eyesight yet few are told that options exist for maintaining their independence. Vispero offers high-tech solutions yet its estimated that only about 15 percent of people who have low vision are referred to low-vision care. Media Relations Agency’s job was to use media coverage to teach consumers that low-vision solutions exist, and to explain the specific features and benefits of Vispero’s products.  

Our team crafted an engaging, fact-based story about the effects low vision has on Americans. We pitched this story to major media outlets and offered Vispero representative Richard Tapping, chairman of the Vision Council, as the subject matter expert.

As the fourth-largest market in the country, Houston was high on our list of markets we wanted to reach and teach. And we did! During this four-and-a-half-minute interview on Houston’s Fox 26 TV, Tapping shared background information about low vision. He also had ample time to build desire by demonstrating each Vispero product’s features and benefits. The segment – which reached 80,000 people – clearly showed brand names and gave Vispero’s website. Watch it here:

Media Relations Agency is unique because securing product media coverage is at the core of what we’ve done for more than 30 years. Our publicists also take time to prepare our clients for their media interviews. As a result, our clients and their spokespeople are well prepared to share their products’ most influential messaging.

A quick review:

Feature: A part or aspect of a product, such as auto-programming on a coffee pot.

Benefit: What a feature can do for you, such as starting the coffee pot before you wake up.

Desire: A longing to have feature and benefit. For example, a desire to smell hot coffee upon awakening and then drink it right away.

Need a refresher on marketing? Check out our best-selling CEO’s Guide to Marketing.

Written by Media Relations Agency

Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Marketing vs. landscaping

It’s spring! Nature is waking up and looking beautiful. For every marketer, spring is a good time to update and refresh your digital presence. Curb appeal matters whether it’s your home or your digital properties. Marketing is a lot like landscaping After a long...

Why does generational marketing matter?

There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind. Why...

Why do marketers love email marketing?

An estimated two-thirds of marketers use email marketing. If you’re still on the fence about routinely sending emails to your database, here are five really good reasons to add this strategy as soon as possible. Email marketing is important for businesses of all sizes...

Categories

Pin It on Pinterest