For our clients in highly competitive industries, it is essential that we help them maintain visibility in the major trade publications. We know what’s planned for each publication’s editorial calendars, and we look for every opportunity to contact trade magazine editors with story ideas.
This lead supplier news article in the trade magazine Snack Food & Wholesale Bakery announced our client’s latest ingredient distribution agreement. This specific ingredient improves the texture and shelf life of snack foods and baked goods. The article reminds food manufacturers about the brand and tells them where to source it.
The value of trade magazine publicity
Trade publications are an excellent channel for reminding decision makers within your industry about the opportunities that your product or service is creating for them. A solid trade media campaign is much like a jigsaw puzzle. Some placements are a paragraph or two. Others are in-depth feature articles. The pieces may be different, but each is crucial to building your brand image and reputation in the minds of your audience.