Trade magazine article keeps client’s brand name at top of mind

For our clients in highly competitive industries, it is essential that we help them maintain visibility in the major trade publications. We know what’s planned for each publication’s editorial calendars, and we look for every opportunity to contact trade magazine editors with story ideas.

This lead supplier news article in the trade magazine Snack Food & Wholesale Bakery announced our client’s latest ingredient distribution agreement. This specific ingredient improves the texture and shelf life of snack foods and baked goods. The article reminds food manufacturers about the brand and tells them where to source it.

The value of trade magazine publicity

Trade publications are an excellent channel for reminding decision makers within your industry about the opportunities that your product or service is creating for them. A solid trade media campaign is much like a jigsaw puzzle. Some placements are a paragraph or two. Others are in-depth feature articles. The pieces may be different, but each is crucial to building your brand image and reputation in the minds of your audience.

Written by Lindsay Helgeson

Lindsay is an experienced publicist, and is fabulous about ensuring that no detail is missed. Her background in TV production gives her a unique perspective: she used to be the one looking for new and interesting stories. Now she’s on the other side, pitching story ideas on behalf of our clients. She has booked clients in an impressive list of publications including Upscale Magazine, Southern Living, Fitness RX for Women and the Los Angeles Times.

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