Our client strongly desired PR in this national trade publication, which has the largest circulation in its industry. I found a way to make this public relations goal happen. This article shared the client’s exciting ingredient news with thousands of influential decision makers.
To arrange this media coverage in Candy Industry magazine, I called the editor to discuss some newly published human clinical studies demonstrating that our client’s sweetener has dental health advantages. That’s pretty sweet news for the candy trade. The editor agreed to put together a story in an upcoming issue, and our agency coordinated communication between the writer and our client. As a result, the magazine published an article that gave readers many reasons to consider using our client’s sweetener in their confectionary products.
We work with our clients to tell their stories in the most appropriate media outlets. Our extensive familiarity with trade, business and consumer media enables us to react quickly to leverage breaking news, just as we did with this PR.
Get in touch with us if you would like to see your product covered in the publications your target audience trusts. We will leverage our media experience to achieve your public relations goals.