Every marketer knows you need to stay on top of trends. Knowing these trends, as well as how to capitalize on them, can help you more effectively tell your company’s or product’s story. That’s what we do at Media Relations Agency. Our team monitors the media and works tirelessly to make connections which benefit our clients. Smart marketers know that this type of strategic publicity can help get your product the attention it deserves.
Publicity is a successful promotional tool because it reaches massive audiences. It’s also trusted much more than traditional advertising. But it’s not as easy as calling up your local newspaper or TV station and asking them to do a story on your product. You need to know what those editors and producers need.
Media Relations publicists know exactly how to get past those gatekeepers. They expertly position your product to fill a market need. For example, in this national Fox and Friends placement, the show’s hosts explain that snacks are dominating the food industry. They explain the trend, and convey that consumers are itching to know what to put in their shopping cart. Registered dietitian nutritionist Felicia Stoler confirms the trend, discusses the health benefits and tells the viewers how to choose healthy grab-and-go snacks. Our client was pleased that we arranged for them to be included in this national segment. The show’s producer is happy because an expert discussed this hot trend on air. And, best of all, millions of shoppers – this placement had 1.6 million impressions – had their questions about healthy snacks answered.
More often than not, marketers think: “If only people knew about my product, I bet they would buy it.” They’re right. And strategic publicity can spread the word. Call me at 952-697-5269 for your free publicity estimate. I will take the time to learn about your product and then assess how much media coverage we can arrange for it. I’ll also explain Media Relation’s unique Pay Per Interview approach.