Strategic publicity demonstrates how your product fills a market need

Every marketer knows you need to stay on top of trends. Knowing these trends, as well as how to capitalize on them, can help you more effectively tell your company’s or product’s story. That’s what we do at Media Relations Agency. Our team monitors the media and works tirelessly to make connections which benefit our clients. Smart marketers know that this type of strategic publicity can help get your product the attention it deserves.

Publicity is a successful promotional tool because it reaches massive audiences. It’s also trusted much more than traditional advertising. But it’s not as easy as calling up your local newspaper or TV station and asking them to do a story on your product. You need to know what those editors and producers need.

Media Relations publicists know exactly how to get past those gatekeepers. They expertly position your product to fill a market need. For example, in this national Fox and Friends placement, the show’s hosts explain that snacks are dominating the food industry. They explain the trend, and convey that consumers are itching to know what to put in their shopping cart. Registered dietitian nutritionist Felicia Stoler confirms the trend, discusses the health benefits and tells the viewers how to choose healthy grab-and-go snacks. Our client was pleased that we arranged for them to be included in this national segment. The show’s producer is happy because an expert discussed this hot trend on air. And, best of all, millions of shoppers – this placement had 1.6 million impressions – had their questions about healthy snacks answered.

More often than not, marketers think: “If only people knew about my product, I bet they would buy it.”  They’re right. And strategic publicity can spread the word. Call me at 952-697-5269 for your free publicity estimate. I will take the time to learn about your product and then assess how much media coverage we can arrange for it. I’ll also explain Media Relation’s unique Pay Per Interview approach.

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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