Strategic marketing can net you creative placements

In some cases, just putting your name out there isn’t enough. Marketers have to be more and more creative with how they publicize their products by using strategic marketing. That’s what happened when I booked a story for our client, Pyure Organic Stevia, on WGN Chicago’s morning news. Dietitian nutritionist Felicia Stoler suggested our client’s natural sweetener as a way to balance the surprising amount of hidden sugars found in foods that seem healthy. Our client loved the placement’s unique spin, and its spot in the country’s third-largest TV market.

Consumers remember creativity. Outside-the-box strategic thinking can build a stronger connection between a company and its target market. For Pyure Organic Stevia, a company whose sweetener offers health benefits instead of the health risks of table sugar or artificial sweeteners, this publicity clearly communicated its primary value points. Stoler explained how some everyday foods such as ketchup and yogurt are loaded with hidden sugars. “The typical American consumes in excess of five pounds of sugar per month,” she said. “That adds up to a lot of calories and a lot of weight gain.”

Through strategic marketing, we helped build a relationship between Chicago viewers and our client by positioning Pyure Organic Stevia as an easy and affordable swap. Talk about a win-win!

Media Relations Agency has almost 30 years of experience sharing our marketing strategy expertise with clients. Our dedicated publicist team works tirelessly to secure the right kind of publicity for our clients. We understand how crucial a company-consumer relationship is to product longevity. We have the know-how to put your company into the minds of consumers with just the right PR spin.

Let us do for you what we did for Pyure Organic Stevia.  Give us a call at 952-697-5269 or request a free consultation. We will show you how to use all facets of your marketing campaign to really give you product a publicity boost.

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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