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Great publicity sometimes requires simplfying complex financial concepts

by | May 26, 2014 | Placement Examples

Making Boulay’s feature article happen required our expertise in helping clients simplify complicated concepts. It’s one of our secrets for getting high-caliber publicity for clients in just about any industry.

When I spoke with veteran Star Tribune Columnist Todd Nelson, he liked the idea of interviewing this client who specializes in business finance. We worked together to find a strong angle that would be timely and resonate with readers, landing on the still relatively unfamiliar concept of business succession planning for baby boomers, which is becoming a growing concern for many businesses today. The result was a feature article and sidebar that did an excellent job of describing Boulay’s and services, gave a nice snapshot of its culture and history, and clearly communicated several of the client’s key value points.

If you have a product or service that needs our storytelling craft, give me a call: 952-697-5221

Written by Lindsay Helgeson

Written by Lindsay Helgeson

Lindsay is an experienced publicist, and is fabulous about ensuring that no detail is missed. Her background in TV production gives her a unique perspective: she used to be the one looking for new and interesting stories. Now she’s on the other side, pitching story ideas on behalf of our clients. She has booked clients in an impressive list of publications including Upscale Magazine, Southern Living, Fitness RX for Women and the Los Angeles Times.

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