Why you should promote your event with media coverage

The next time your organization is planning a special occasion, promote your event with media coverage. Publicity such as this NBC-affiliate news segment I arranged for Great Clips brings your story to massive audiences. It can show tens of thousands of people why they should attend your event. Further, media coverage carries a real prestige. Audiences are aware that news content is carefully selected. When you promote your event with publicity, your participants can be part of something they saw on the news.

Publicity is engaging mass marketing. This television segment made 51,400 impressions. It explained that Great Clips was raising funds for Children’s of Minnesota’s School Re-Entry Program. If viewers entered a local Great Clips salon and saw fundraising information, they likely remembered, “I saw that on the news.”

Media coverage also provides time for you to explain what makes your event noteworthy. This television news segment was almost four minutes long. It highlighted an individual student’s story and demonstrated why viewers should feel good about supporting the reentry program.

You can publicize any number of occasions. It could be a fundraiser, a performance, an auction, a grand opening or an unusual sale.  Even viewers who do not attend will learn more about your products or services and how you contribute to the community.

Arranging for media coverage to run during the right time frame to promote your event requires media savvy. We have decades of experience arranging publicity, so we’re familiar with lead times and how far in advance to start arranging coverage.

Let’s talk about the media coverage we could arrange for you. Don’t worry, we charge per story we successfully arrange, not per hour we work. Call me at 507-382-1296 or complete our form below. Tell me about your company and upcoming special events. I’ll give you an idea of the media coverage we could arrange for you. (And I’ll tell you what I really think, not just what you may want to hear.) If you’d like, we can also talk budget.

In more than 15 years as a publicist, I’ve probably made more than 250,000 phone calls to journalists and producers. I know what it takes to arrange media stories. I can leverage my network of contacts to arrange publicity for you. We do need to get started arranging publicity for your event well in advance, though. Call me today and let’s begin.

Written by Gail Brandt

Senior Publicist Gail Brandt sinks her teeth into a project and makes things happen. She impresses everyone with her out-of-the-box thinking and her ability to devise new ways to excite the media about a story.  She has repeatedly earned company honors for the quantity and caliber of her media placements, and has booked clients in such prestigious media outlets as Woman’s World, Shape, Good Morning America and on TV stations across America.

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