null

In-depth product promotion helps our client educate Florida audience

by | Feb 24, 2015 | Placement Examples

product promotion

Educating your audience about your product can take more time or space than a traditional ad allows. This Florida radio interview that I helped arrange gave our client more than 11 minutes of valuable time to describe his company’s debt negotiation services. This product promotion reached more than 72,000 people.

Media interviews can be highly advantageous, especially if your company’s product or service is relatively complex or not well known by the general public. Media coverage is sometimes called “long-form messaging”. This form of product promotion gives you time for a more thorough explanation of your product’s primary messages. Audiences receive much more information than they would have gotten from a short commercial spot or a glossy ad. Not to mention, many people tune out ads these days and prefer to get information from credible third-party sources, such as the media.

If your product’s unique value proposition could use a more in-depth explanation, complete the contact form on this page. We specialize in helping companies tell their stories through media coverage. You’ll have more time to tell your story.

 

Written by Gail Brandt

Written by Gail Brandt

Senior Publicist Gail Brandt sinks her teeth into a project and makes things happen. She impresses everyone with her out-of-the-box thinking and her ability to devise new ways to excite the media about a story.  She has repeatedly earned company honors for the quantity and caliber of her media placements, and has booked clients in such prestigious media outlets as Woman’s World, Shape, Good Morning America and on TV stations across America.

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Happy Easter!

Happy Easter! May God bless you and yours during this celebration of life and new beginnings.

Marketing vs. landscaping

It’s spring! Nature is waking up and looking beautiful. For every marketer, spring is a good time to update and refresh your digital presence. Curb appeal matters whether it’s your home or your digital properties. Marketing is a lot like landscaping After a long...

Why does generational marketing matter?

There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind. Why...

Categories

Pin It on Pinterest