Educating your audience about your product can take more time or space than a traditional ad allows. This Florida radio interview that I helped arrange gave our client more than 11 minutes of valuable time to describe his company’s debt negotiation services. This product promotion reached more than 72,000 people.
Media interviews can be highly advantageous, especially if your company’s product or service is relatively complex or not well known by the general public. Media coverage is sometimes called “long-form messaging”. This form of product promotion gives you time for a more thorough explanation of your product’s primary messages. Audiences receive much more information than they would have gotten from a short commercial spot or a glossy ad. Not to mention, many people tune out ads these days and prefer to get information from credible third-party sources, such as the media.
If your product’s unique value proposition could use a more in-depth explanation, complete the contact form on this page. We specialize in helping companies tell their stories through media coverage. You’ll have more time to tell your story.