Press coverage can bring a client’s message to a huge audience. And not just any audience: a carefully chosen population. This Men’s Fitness Online article I arranged for our client, the National Strength and Conditioning Association (NSCA), made 627,352 impressions. Many of these readers are interested in improving their health and appearance; I bet they were tempted to print out the article and refer to it again later.
The multi-page article features weightlifting advice from NSCA trainer Nick Clayton, C.S.C.S. Readers find quotes from Clayton and a link to the NSCA website. The article demonstrates that the NSCA can help bodybuilding enthusiasts pursue their goals.
I love that this national article reached hundreds of thousands of readers in the NSCA’s target audience. The NSCA shares strength and conditioning knowledge with the public and helps people apply this knowledge. Coverage in Men’s Fitness was a great way to reach individuals interested in the NSCA’s services.
Media coverage can reach a large, yet carefully chosen group of people. Our agency arranges stories in trade publications and specialty magazines, as well as on radio programs, digital platforms and television segments. Whatever audience our clients are trying to reach, we can find media outlets that reach them. We are paid per story we arrange, so we call the media tirelessly to place stories for our clients.
Call me at 952-697-5250 or complete the form below. We’ll discuss which media outlets I should call to tell them about your story.
