We are thoroughly enjoying our work with Kim at the National Onion Association. It’s a fun and interesting PR project. The Association presented us with a great deal of research about the health benefits of onions, and we wanted to make sure we presented it accurately to reporters and producers. This TV interview is one example of the work we’ve done for her.
Here’s the feedback we received from Kim:
When I started working with the team at Media Relations, I was pleased to discovered how mindful they were about getting facts and message points right. Their immense patience and ability to listen helped to lay a solid platform for our first publicity campaign. I think these traits made our initial efforts fruitful – and I anticipate many more successes in the future.
Kim Reddin, National Onion Association
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.”
Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.”
An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
