Why your marketing agency should have media coverage in its arsenal

This Woman’s World article I arranged described how our client’s product, Sambucol Original Formula Black Elderberry syrup, can help readers combat the flu. The article delivered our client’s message and made 1,100,000 impressions. I’m glad to be part of a marketing agency that arranges national media coverage for its clients.

Media stories have intriguing angles that attract attention. They often address a common problem. This Woman’s World article gave tips from around the world for fighting flu and cold symptoms. It explained that elderberries can help flu sufferers find relief faster. National media coverage such as this can pique consumers’ curiosity and help build interest in a product.

Media stories are also credible information sources. Stories go through a selection process. Journalists and producers are held to certain standards. If product information appears in media stories, that speaks well of its credibility.

Media stories are resources that can help audiences. They’re a trusted way for people to learn about new developments. They’re not ads, which many people ignore or skip.

Publicity is a convincing way to promote products. And it can be obtained affordably. With Pay Per Interview Publicity®, our marketing agency charges per media story we arrange, not per hour we work. Our publicist team personally calls journalists and producers to tell them about our clients’ products and services. We work with our media contacts to develop compelling story angles. We love to see our clients gain public attention.

I enjoy securing media placements and making our clients look good. A great day for me is securing bookings, ones that aren’t easy and ones that don’t get booked over and over again. I’d be happy to discuss this further with you. Feel free to give me a call at 507-382-1296. We’ll talk about how media coverage can be a part of your marketing strategy.

Written by Gail Brandt

Senior Publicist Gail Brandt sinks her teeth into a project and makes things happen. She impresses everyone with her out-of-the-box thinking and her ability to devise new ways to excite the media about a story.  She has repeatedly earned company honors for the quantity and caliber of her media placements, and has booked clients in such prestigious media outlets as Woman’s World, Shape, Good Morning America and on TV stations across America.

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