How many ways could you repurpose this media story?

This Minnesota CBS morning news segment that I arranged told 49,800 viewers about the benefits of Sunfiber, and that was just a start. Sunfiber’s maker can now repurpose this media story in several digital marketing forms. The same video can continue to reach more viewers; it’s a sales resource that will be available on call to explain Sunfiber’s benefits.

One way our clients can repurpose media placement clips is by posting them on their websites. Media placement clips have a real “wow” factor; they carry a certain prestige. Audiences are aware that a bar must be hurdled for products to appear in media stories. And it’s always good for customers to see a third party discussing the benefits of your product.

Beyond your website, media placement clips can also liven up your social media posts. Media placement clips add variety to your Twitter, Facebook and LinkedIn activity. They give you a fun announcement to make; you can share that your product was featured on television, on the radio or in an article.

Further, media coverage can be repurposed as personal selling tools. Sales representatives can email videos or articles to prospects or show clips during sales calls. Media placement clips make presentations more credible and interesting.

When you have us arrange a media story about your product, you receive more than a one-time benefit. You receive a versatile sales tool that you can repurpose time and again.

Media coverage is one of the best ways to promote products. Give me a call at 952-697-5240 or complete our contact form. Let’s get some media stories arranged for you. Media stories are eye-catching, relevant resources. You’ll be pleased by how many times you can reuse each one.

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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