This radio interview on a syndicated Texas health and lifestyle program was an ideal place for our client to talk about his nutritious energy drink. He’s very comfortable in front of a microphone, and he had plenty of time to tell the 120,000-plus interested listeners about his product, its benefits and where they could buy it. This media coverage is an excellent example of reach and teach product promotion.
This client’s product is in its introductory stage. Our objective for new products is to enable clients to reach out to consumers and teach them to buy. Media coverage, such as this radio interview, is an effective component of reach and teach product promotion.
After a product moves into the mature and declining stages of its lifecycle, on the other hand, the challenge becomes how to remind consumers to buy the product. Reminding consumers to repurchase can often be done through traditional advertising channels.
We use our practical and academic knowledge of marketing concepts to tell our clients’ stories through the right promotional channels. Complete the form below. We can discuss how we might use the media to teach your target audience about your product.
