Use your hometown media opportunities to gain national impact

Every business has a rich story to tell. Media publicity goes a long way in giving your company credibility. But most people overlook the best way to build more national recognition: taking advantage of hometown media opportunities. Our team feels so strongly about this valuable strategy that we recommend it to most of our clients. That’s why we worked so hard to arrange this coverage in Minnesota’s Star Tribune for our Minneapolis-based client JMC Retail Group.

The feature article explains how our client works tirelessly behind the scenes, travelling across the world to watch for emerging design trends and advise mass-market retailers on how to bring those best-of-the-best looks to customers. Our client was thrilled with how the article portrayed her company’s expertise.

Having this kind of ink is important in gaining product momentum and exposure. Most people think of cutting-edge design trends as emanating from east- or west-coast companies. However, this feature article notes how JMC Retail Group, which does business with companies such as Minnesota-based retail giant Target, is influencing national trends from its Midwest headquarters. This hometown publicity positions JMC Retail Group as a credible and successful international resource.

This feature article’s extensive reach in print and by social media means it creates awareness beyond the local market. Having your hometown newspaper champion your company and your product builds momentum that can shoot you ahead of your competition.

Media Relations Agency has arranged tens of thousands of media stories. Our creative team can tell your story in ways that suit your product and build brand awareness. Then we’ll show you how to best leverage all of the media attention we arrange for you.

We want to do for you what we did for JMC Retail Group. We want you to have a great local presence and customer base by sharing your story with a broader audience. If you would like to see your product featured in digital or print articles, or on radio and television programs, let us know. Call us at 952-697-5269, or fill out our contact form for a free publicity estimate.

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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