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Great relationship with journalist results in national media coverage

by | Feb 17, 2015 | Placement Examples

Connections matter. Through my positive relationship with a journalist, I helped coordinate this national media coverage for one of our clients. This article presented important message points about our client’s product to more than two million readers.

This article is a great example of how our extensive, long-term media connections benefit our clients. We specialize in co-producing media placements. This feature article showcases our ability to match our clients’ stories with what the media is seeking. When I learned that this reporter was researching an article on smart nutritional choices, I was prepared to provide her with a highly qualified expert who could describe the benefits of our client’s product, a healthy oil.

We sometimes refer to media coverage as “non-traditional advertising.” When the media-grade stories we develop for our clients’ products run in magazines, online networks, or news programs, the audience will often pay them more attention than they would a paid spot. And, it’s so easy for audiences to avoid many conventional ads. Consumers can flip past magazine ads with scarcely a glance, and skim past Internet ads with a mouse click. But when we help arrange for the media to run a compelling, relevant article such as this one featuring our client’s product, audiences are much more likely to take notice.

Written by Sallie Crowl

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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