When you need trusted information, you go to an expert, someone who knows the ins and outs of a certain condition, product or process. Your industry and product expertise should be getting more attention. Media Relations Agency’s job is to earn you time in the well-deserved media spotlight. We will do this by combining our 30-plus years of media expertise with creativity and dog-eared determination.
Here’s an example of our work. Our client Fotona produces NightLase, a high-tech laser that helps reduce the intensity and duration of snoring. Many knowledgeable dentists and physicians use NightLase to enable their patients to enjoy a quieter, more peaceful slumber. It’s an easy and less invasive way to manage this common problem.
Our publicist team routinely arranges media opportunities for healthcare professionals who use NightLase. It’s a great opportunity for these experts to speak to their communities about snoring such as why it happens, the effects it can have, and of course, how it may be reduced by using our client’s innovative laser light therapy.
Watch Dr. Blair Bittner discuss the benefits of the NightLase laser in this clip:
This type of media coverage makes a great impact. Consumers pay close attention to what these experts are saying because 1) they’re interested in the topic, and 2) the advice is coming from a local, trusted, third party. You certainly couldn’t expect this type of engagement from a traditional paid advertisement.
What’s unique about Media Relations Agency is that securing media coverage is at the core of what we do. It’s our area of expertise! Our team secures media coverage daily. We’re pros at earning publicity for our clients, and at preparing everyday experts to go in front of the camera or behind the microphone. It’s what makes Media Relations Agency such a value.
If you’re interested in adding publicity to your marketing or improving the quality of your earned media coverage, the first step is to request a complimentary publicity estimate. Our team will listen to your marketing needs, review your product or service, and then estimate how much media coverage we will be able to arrange for you. We’ll also clearly define how much that publicity will cost. Spoiler alert: It will probably be less than you think.
Request your free estimate from Media Relations here.