Writing a book is a savvy way to promote your business and elevate your reputation. But with more than a million books published annually, getting the attention you need to leverage the book can be a challenge. To help entrepreneurial wealth advisor Nicole Middendorf rise above the competition with her latest book, Media Relations Agency arranged in-depth media coverage, including this lengthy one-on-one TV interview which reached more than 200,000 viewers.
Our publicists have great success arranging attention-getting publicity for subject matter experts who write books to generate new business, further establish their credibility and funnel people into their sales cycle. In this example, Middendorf had nearly 5 minutes to speak about her newest book, “Who Pays? Navigating Love and Money.” She used the ample time to position herself as an expert in the field, describe who would benefit from her knowledge and share tips from her book. The reporter nodded approvingly throughout the interview, boosting the positive vibes about Middendorf and her book.
To earn this type of media coverage, we begin by creating an engaging pitch. Most agencies try to do this, but what elevates our approach is our extensive experience with the media. We’ve been in the publicity business for more than 30 years. Day in and day out, our team members have their collective fingers on the pulse of the media. We know what’s in, what’s out and what’s next. We use these insights – and our proprietary database of influential media contacts – to get our clients’ the media attention they need to achieve their goals.
In this age of digital books and self-publishing, TV and radio stations, newspapers and magazines are bombarded with information about new books and talented authors. Only the cream of the crop can pique their interest. If you want media attention, it’s smart to work with Media Relations Agency, a recognized publicity leader.
To get started, request a free publicity estimate. We’ll review your marketing needs and share how much media coverage we think we can arrange for you and how much it will cost.
Working with us is easy and amazingly straightforward because we follow a Pay Per Interview® approach. Unlike many other agencies, we can charge per media story we arrange, not by the hour. We pioneered this concept 30 years ago. With Media Relations Agency, you always get media coverage for your money. How’s that for accountability?