Concise storytelling can help push your product into a consumer’s mind

Competition fuels innovation. And every innovative product has a story behind it. At Media Relations Agency, we take pride in being able to help tell those stories. After all, which product would consumers most likely choose: one they saw in an ad somewhere once, or one with which they have a more engaged relationship because of creative and concise storytelling?

That’s what happened for our client, Taiyo, during a segment I arranged for its product, Sunfiber, on Calgary’s City TV. In the segment, holistic pharmacist and author Sherry Torkos explained to viewers the importance of regularity. It’s not exactly a comfortable topic. But she used colorful clay sculptures to break the ice and show the audience what regular movements should look like. Our client was thrilled to have its product included, and children’s digestive issues addressed, in such a clever way. This ingenuity helped create a more memorable TV spot that made almost 100,000 impressions.

With nearly 30 years of experience, our agency has the ability to manage every facet of your marketing plan. Our expertise goes beyond arranging media coverage to help share your story. Having a great online presence is just as important. Think of your web presence as the French fries to your publicity’s cheeseburger. One just doesn’t seem right without the other. Media placement clips can spruce up your website and social media channels, spreading your story more efficiently.

Let us help you tell your story. We specialize in helping our clients connect more personally with their consumer bases. Our team of publicists is ready to put their amazing ability to arrange the perfect press coverage to work for you. 

Written by Jennifer Hanson

Senior Publicist Jennifer Hanson has been with Media Relations Agency since 1997. She plays an integral role in strategic media planning and clients’ campaigns. Jennifer has secured thousands of interviews and placements in radio, television and print. Her creative approach has earned her numerous company awards for excellence, and placements with top media outlets across the country. Jennifer has expertise in working with national broadcast outlets, and has placed her clients in such shows as Oprah, The Today Show, Weekend Today, Fox and Friends and others.

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