P.T. Barnum once said, “There’s no such thing as bad publicity.” While that may have been true in the 19th century, it’s certainly not true now. Bad press may cause significant damage to a company’s bottom line. Then there’s awkward media coverage: interviews or articles that don’t focus on your company’s strengths. These don’t do your company any favors, either. At Media Relations Agency, our hands-on approach to publicity helps you avoid uncomfortable and unproductive media coverage.
Here’s an example of a successful, strengths-based placement:
Before our photography studio client, The Imagery, appeared on their local NBC news, we put a lot of time and effort into meeting both the media’s and the client’s expectations. This helps avoid any surprises that can diminish the segment’s effectiveness.
It starts with a media-worthy pitch. We approached the producer with the topic: How to avoid awkward family photos. Those embarrassing pictures may be internet gold, but not something the family wants to be remembered for. We provided our clients, as subject matter experts, to give viewers professional insight on family photography. The producer appreciated this fun and helpful segment idea and was eager to book our client.
Our attention then turned to preparing our client for this publicity opportunity. We told them what to expect when they got onto the set and coached them on answering questions. This helped them show off their strengths, in this case, family photography. Not every agency offers this type of personal attention, but we feel it’s critical. When you’re comfortable and prepared you’ll come across as a knowledgeable professional and do a better job of telling your company’s story, no matter what happens on the set.
If your company is ready for the media spotlight, give us a call at 952-6397-5269 or simply request a free media estimate here. Our team will review your project and determine how much publicity we can arrange for you, as well as how much it will cost. Chances are, it’s less than you think. Best of all, we’ll work closely with you as well as the media outlets to help prevent any awkward moments.
