Today’s consumers are hungry for information. Most of us regularly scour the internet searching for solutions to make our lives easier or better. When we find a helpful resource, we tend to return, often spending our hard-earned dollars on any products or services recommended. That’s the nature of marketing these days. Here at Media Relations Agency, we focus on building awareness of these information providers, both companies and individuals. Publicity is one of our top tools.
Nafsika Antypas is on a mission to help people embrace a vegan lifestyle. Her website and national television show are amazing resources because they offer recipes, articles and advice. But they are only helpful if people know they exist. By sharing her expertise in the media, such as in this online article, our team helped boost Antypas’s credibility and public recognition of her owned promotional channels.
Securing media coverage such as this takes hard work, creativity and perseverance. We first learn all we can about our clients and their prospects. We then brainstorm and write Media-grade Content® about their product or service. That’s our process for delivering content that’s worthy of the media’s attention. It’s interesting, relevant and substantive. Then our publicist team pitches this content to journalists and producers. If we’ve done our job well, it’s just what these gatekeepers need for their audience. So they run the story, including a tactful reference to our client.
Of course, it helps that we’ve been doing this for more than 30 years. We have deep relationships with many content publishers as well as a proprietary database chock full of media contacts. Our expertise in earning publicity is why so many companies depend on us, year after year.
If you’re looking to boost your recognition, simply give us a call at 952-697-5269. We’ll chat about your needs and then, after a bit of research, estimate how much media coverage we think we can arrange for you. We’ll also tell you up front how much that publicity will cost. Unlike some other agencies, Media Relations offers a Pay Per Interview® pricing model. You pay per story arranged, not the time “trying”. In fact, we actually pioneered this approach.
If you prefer, you can also get the ball rolling by completing this online form.