Paid Publicity and Social Influencer Campaigns
Paid storytelling (including sponsored content, native advertising and influencer campaigns) is content that you pay to place. It can be a stand-alone strategy or a complement to your earned media coverage.
Are you a fit for paid storytelling?
While earned media is publicity’s gold standard, paid storytelling is useful for:
Boosting your company/product visibility, especially when you want complete control over your message
Increasing awareness of new products
Time-sensitive campaigns
What you can expect from paid publicity
(sponsored content/native advertising)
Your content will typically resemble the content on the platform on which it is published
You will have an online presence on major news and media sites
You are likely to reach audiences in the millions
Links can be directed to your website for purchase or lead generation, your Amazon storefront
What you can expect from paid influencer test programs
A custom-curated influencer list
Custom content
Story amplification
Audience reach and influencer payment reports
How paid publicity strategies work
We use our Strategically Aimed Marketing (SAM 6®) process to develop a strategy based on your needs and your budget.
Paid storytelling opportunities are available in news outlets and social media, including Instagram, Facebook, Twitter, TikTok and YouTube. Our native advertising programs can reach audiences online as well as in print publications.
We create craveable campaign materials.
Our years of experience with the media and social influencers help us create attention-demanding materials.
We help you magnify the impact of your paid content.
We’ll work with you to amplify the paid content’s reach through social media posts, blogs, emails, websites, native ads and other promotional channels.