Our clients get their product messaging out in the media as product profile stories. Many new products just need exposure to ignite sales.
Our publicist team evaluates national magazines with a variety of sections and departments to determine the best fit for each of our client’s needs.
Our experience with the media allows us to offer a clear and persuasive explanation to a key question that determines whether an editor will be interested and what information they will want to go forward with the story.
We bring in information that allows the media to learn and understand how our clients’ products affects people’s lives: the fact and benefits.
For example, we work with national magazines such as Fitness RX for Women, coordinating with the editor to review our client’s products for the magazine’s “Rave Review” section.
A recent placement for our client, Suntheanine, hit newsstands June 30, 2010 in the August 2010 issue of Fitness RX for Women Rave Reviews section.
This is a portion of this “Rave Review” article:
“Studies indicate products with Suntheanine, a pure form of L-theanine, also improves quality of sleep without risk of addition or morning grogginess, another benefit for women suffering from sleepiness.” … Suntheanine can be found in a number of foods, beverages and supplements. Visit www.nostress.com for more information and to purchase.” www.fitnessrxmag.com
Our publicist team is able to identify the best fit for our clients and position them in the media to create a “Rave Reviews”.
