Our PR pros told everyone about his promotion

In this article

    When Josh Holly was promoted to Senior Director of New Business Development for SMS Market Research, a global market research and consulting firm, he asked Media Relations to help him spread the word about his new position. We made sure he was mentioned in the leading local business publications including the Minneapolis Business Journal, Twin Cities Business, Minneapolis St. Paul Business Journal, Eden Prairie News, Minneapolis Star Tribune and Pioneer Press.

    Josh told us, “I used to be in PR and have done media relations. From my perspective, the team did a great job. Not only did you get great placements, but you kept me in the loop the whole time. I was informed of each placement and offered to have a hard copy sent to me. Facilitation of the Strib interview was great too. I won’t hesitate to recommend Heather and the company if I get the opportunity.

    Thanks again and this has been a great experience.”

    Josh Holly, SMS Market Research

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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