We arranged this NBC TV segment just in time for homeowners to spruce up their front yards for Halloween. The KARE 11 team traveled to our client’s business location, which is one of the Twin Cities’ premier garden centers, to discuss how homeowners could make their yards ready for trick-or-treaters.
In this interview, seen by more than 50,000 viewers, our client demonstrated the garden center’s fun-loving and creative side. The interview, titled Decking the Door for Halloween, aired during one of the station’s popular Grow with KARE segments, and was later uploaded to the station’s website where our client will continue to benefit from the increased visibility.
If you have a product or service that is very visual, such as this garden center, television publicity can be one of your best promotional channels. When we help produce segments such as this one, we work with producers on every detail from the angle down to what the spokesperson will showcase during the two minutes of air time.
The result is a PR placement that reminds loyal customers why they shop at this garden center, and encourages new customers to stop by, because of the spokesperson’s creativity, knowledge and friendliness.
