Lonny Kocina

Lonny Kocina
Lonny Kocina
Media Relations
Owner and Chief Executive Officer
Lonny is a visionary who is passionate about marketing. Lonny believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts. “This is something that’s often lacking in other agencies,” he says.

Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.”

When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advising clients to do the same.

In the 30 years since launching Media Relations Agency, Lonny’s greatest joy still comes from thinking about, talking about and writing about marketing. He currently teaches his popular Strategically Aimed Marketing (SAM 6) process, outlined in his best-selling book “The CEO’s Guide to Marketing,” to business leaders and those working within the marketing industry.
 

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