Kris Best

Kris Best is not your typical writer. She’s a strategic thinker with significant experience with health, technology and non-profit organizations. “I give a lot of thought to how the content I create is going to be used, as well as reused.” She’s also enamored with the power of social media, and is always looking for ways our clients can capitalize on this important promotional channel.

Kris credits her strong curiosity for her success. “I’m driven to learn about each of our clients and their products. I’ll review what they have, and determine what content they need to achieve their goals. Often clients are too close to see what’s missing from the consumers’ point of view.”

Her curiosity also helps Kris stay on top of trends in social media and content marketing. “This is a quickly changing field. You can’t drop your guard and expect to stay on top. You have to love learning and change.” Kris also helps keep the writing team informed of changes in SEO strategy and social media marketing.

Kris especially loves balancing her technical knowledge with creativity. She produces content in many different styles, from short, punchy ads, clickable social media posts and humorous blogs to information-packed web content. “There isn’t a topic I’m not ready to tackle.”