Our publicity clients give us rave reviews for our client services, including our creative and interactive monthly Return on Investment (ROI) reports. These reports enable clients to easily share the media placements we arrange with their prospects and co-workers. Account Service Specialist Heather Aarre helped to develop these ROI reports, and continues to look for ways to improve them. She compiles them each month, customizing them according to each client’s needs. Clients appreciate details including interview dates, audience size and key points mentioned so much that they’ve begun to request quarterly reports as well.
Heather’s attention to detail and managing of other account-related logistics allows our publicists to spend more time pitching our clients’ stories to the media. Our publicists arrange an average of four or five media stories every single day across the U.S. and Canada. A logistics whiz, Heather ensures that we have plenty of samples to send to these reporters and producers so that they can see and experience our clients’ products firsthand. She also ships samples to the spokespeople who will be in front of the TV cameras.
When Heather communicates with our clients, as she has frequently since joining Media Relations five years ago, she’s clear, thorough, thoughtful and always pleasant. Everything she accomplishes is done with uncanny accuracy.
