Alyssa Kroeten

Alyssa Kroeten
Alyssa Kroeten
Media Relations
Publicist
As a seasoned TV news journalist, Alyssa instinctively knows what news producers are interested in covering. Those valuable insights, combined with her passion for good storytelling, really pay off for our clients. “There is nothing more satisfying than crafting a message and delivering it to the media, who then picks up your story and covers it. It’s not only great for the client, but it feels good knowing you are helping their business grow and thrive,” she says.

Alyssa has amazing people skills. Co-workers and clients enjoy working with her because she instantly makes them feel at ease. She’s also very thorough. Alyssa knows the right questions to ask, and the right research to do, to prepare herself for any project. That preparation makes her agile and able to adjust to the marketing environment.

We’re most impressed by the way Alyssa sets high standards for herself and won’t take “no” for an answer from her media contacts. If anything, a “no” just makes her double down and work harder. “News organizations want to cover stories that have an immediate impact on their audiences,” she comments. “It is our job to figure out what that is and how we can craft a pitch to make them want to cover the story.”
 
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