Unless you’re selling ventilators, hand sanitizer or comfort food, your product may not be getting much attention right now. And, if you rely on trade shows and conferences to get in front of prospects, you may be doubly concerned. It may be awhile before you can get one-on-one with prospects...
If you are currently working with a skeleton staff, more of your marketing writing responsibilities may be falling to you. A contract writer will be more economical than hiring someone, but you need to be strategic about who you hire. Someone with a strong marketing background can be a much-needed...
Whether your business is hurt or helped by this pandemic, you’re likely experiencing unprecedented spikes or dips. While this article is aimed at home businesses, much of the advice shared by Media Relations Founder and CEO Lonny Kocina is relevant to any independent business right now. Media...
Our marketing environment has changed drastically. And that means your marketing tactics for the year may need to follow suit. Here are three ways social distancing is affecting your customers, and what you can do about each of them. Spoiler alert: Your website and social media team better be...
As retail stores began closing, events were cancelled and employees started working from home, PR trade industry giant AgilityPR.com asked Media Relations Agency CEO Lonny Kocina to share his advice for businesses of every size. Lonny’s article, How to rebalance your marketing campaigns during...
Wow, things are changing fast; like that 2020 marketing plan you spent all that time creating. I wrote a best-selling book that can help you adjust your plan fast. It’s called “The CEO’s Guide to Marketing; The Book Every Marketer Should Read Before Their Boss Does.” It’s based on a six-step...
Media Relations Agency welcomes new client, Mark J. Kohler, M.Pr.A., C.P.A., J.D. With this new agreement, Media Relations will provide public relations for Kohler, a best-selling author, national speaker, radio show host, writer and video personality. Kohler is a personal and small business tax...
Media Relations Agency is excited to welcome new client, Directed IRA, a leader in the self-directed IRA industry. A self-directed IRA is an IRA (Roth, Traditional, SEP, Inherited IRA, SIMPLE) where the custodian of the account allows the IRA to invest into any investment allowed by law. Directed...
Media Relations Agency is pleased to announce its selection as agency for Bioesential. With this new agreement, Media Relations will provide public relations for ZenBev Drink Mix, which is clinically proven to promote a natural and healthy sleep. Zenbev Drink Mix is an all-natural sleep aid made...
Not that long ago, there were PR people and there were marketing people, with very little crossover. So when Media Relations Agency CEO Lonny Kocina was invited to PR University to discuss his Strategically Aimed Marketing (SAM 6®) process, it signaled a big shift. We’re not there yet, but PR...
