We know what aggravates online retailers. It’s when people visit your website, read your content, put an item or two in their shopping cart, and then never complete the purchase. It’s like when you’re fishing and you have a big one on the hook, but just can’t reel it in. Aargh! It’s twice as...
Without goals for your business, you may never achieve your highest potential. That process requires a good marketing plan. Without it, everyone involved in promoting your products may not be in sync with who they are targeting, what they should say, where they can reach your best prospects and...
We’re days away from 2021. Is your marketing engine refueled with strategic, onpoint and creative ideas? When you are ready to step on the gas, will your campaign sputter to a start or give out a resounding roar? After nearly three years, Strategically Aimed Marketing® is still trending big. For...
We pray that this Christmas brings more peace and joy into your life now and into the New Year. Keep faith, hope and love in your heart. And remember, there is no greater gift than the gift of love. A joyful heart is good medicine. Psalm 17:22
After more than 30 years of arranging media coverage, we routinely caution new clients to temper their expectations. Most businesses must first climb a few rungs on the ladder of fame before attracting the attention of major national media. As the saying goes: There’s an exception to every rule....
What just happened?! Running a marketing agency in 2020 required a cohesive team, ingenuity, agility and a whole lot of spunk! As we look back on the last 12 months, we’re giving each other socially distant high fives. We’re going remote? Easy peasy. We started the year by remodeling our...
January begins a season of fresh starts. Many of us consider where we want to make improvements ranging from our health and fitness to our appearance, finances and lifestyle. That’s why the media is craving “new year/new you” stories right now. If you are ready for a fresh approach to your product...
Do you want to get more results out of your 2021 budget? We’ve got a hot deal to give you a sales edge well into 2021. Between now and December 31, 2020 you can receive 10% in bonus dollars applied to any new contract you sign with the Media Relations Agency greater than $10,000. The bigger your...
Whether you are a chief marketing officer or own your business, during the pandemic your 2020 marketing content should have focused on two primary goals: driving growth and connecting with your audience by showing empathy. This holiday season is no exception. Holiday marketing letters can be...
Every company should be posting and sharing media stories about its business and products on its website. Media stories are the undisputed champions for instilling confidence in buying decisions. But it’s not just being in the media that’s important. Media Relations Agency emphasizes the right...
