Why you?

Why you?

Some things in marketing are clear and some are a bit murky. For instance, the third step in the consumer buying process is clear. People measure the products they buy against competing products. It’s universal. Consumers do that whether they are buying toothpaste, a computer or a car. The term...

Missing finger

Missing finger

You can organize all the ways you tell people about your company and its products into five simple categories. The marketing term for that is the promotional mix. Think of it like a hand. The four fingers are publicity, advertising, website and social media. The thumb is personal selling: your...

Wise up

Wise up

My marketing advice today is for CEOs and business owners. I’d like to expose two common  problems that are dumbing down your marketing, and costing you leads and sales. The first problem is that it’s highly likely your marketing team doesn’t know the language of marketing. What I mean by...

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