One of the strongest benefits of earned PR is the halo effect of having trusted third parties saying nice things about your product or service. There’s also a substantial benefit to having a trusted platform, such as a magazine, give you valued space to tell your own story, in your own words. When...
Media Relations Agency is pleased to announce its selection as agency for Alex Miller Credit Repair, a leading professional credit corrections company specializing in restructuring and rebuilding consumer credit. With this new agreement, Media Relations will provide public relations for Alex...
Media Relations Agency is pleased to announce its selection as agency for Seeds of Wellness, a line of sustainable chia-based foods and nutritional products. With this new agreement, we will provide Seeds of Wellness (SOW) with strategic- and nurture-marketing management, as well as public...
Dear CEO, Your marketing team knows a lot less about marketing than they let on. Most don’t even know basic marketing concepts. Just ask your “marketing expert” the difference between the Marketing Mix and the Promotional Mix. Ten to one they won’t get it right. Here’s what they should tell you: ...
If your writing team doesn’t have a strong marketing expertise, combined with solid journalist skills, you may be in trouble this year. The days of just being able to write clearly about a product are over. Following today’s content trends, your marketing content must be on par with stories...
Media Relations Agency is pleased to announce its selection as agency for Moonstone Nutrition, makers of Moonstone Kidney Health Beverage. With this new agreement, we will provide public relations for Moonstone Nutrition in markets throughout the U.S. as well as strategic marketing support,...
Every business needs good marketing, but not every company has a process-oriented person who can understand and implement a marketing campaign. Don’t let the name of this book, “The CEO’s Guide to Marketing,” fool you into thinking it’s just for CEOs. It’s for anyone who wants to do a better job...
There’s a reason why product publicity is the most impactful form of marketing. You can’t buy a media story. You can’t dictate its content. When the media write or broadcast a story about your product, it means you’ve earned their third-party validation. It tells consumers that someone they trust...
It can be frustrating to come across a long article related to your product or expertise, and realize you’re not mentioned. There’s a much better chance that the media will include you in their stories, if they knew you wanted to be in there. We have good relationships with editors, producers and...
I feel sorry for marketing professionals. I’ve spent a career sitting in marketing meetings that wander aimlessly, bouncing from one idea to the next. Meetings that should be short and productive last for hours on end with no clearly defined outcome. Marketing has a specific language and a...
