When the marketing environment is in crisis, it’s essential to be sensitive to the issues when promoting your product. As important, you can’t afford expensive missteps. You need to spend your marketing budget wisely. You need an experienced publicist who knows how to navigate a challenging...
Well-written health and nutrition content requires a very specific skill set and ideally tons of related background knowledge. Media Relations Agency’s writers are some of the top content producers in this space, routinely earning praise from physicians, nutritionists, researchers and other...
The health and nutrition industries rely heavily on trade shows, conferences and other professional events to market their products. With this year’s cancellations, many companies have been forced to rethink their strategies and rely on stronger marketing fundamentals. To help our clients create...
Media Relations Agency has been helping our many B2B clients navigate through this pandemic by using smart marketing tactics. So, when the B2B platform experts at OroInc asked us for advice to help others survive this crisis, we were happy to oblige. As the editors pointed out, there are lessons...
Before the pandemic, there were large crowds of people at airports. Before a virus was our primary safety concern, we were more mindful of such things as TSA safety checkpoints. This feature article, which we arranged to run in the February 2020 issue of Reader’s Digest, informed more than three...
More businesses are emerging from their coronavirus slumber each day, eager for their share of the American dollar. The smart ones have adjusted their digital marketing tactics for the reopening. Why? Because Joe Q. Public has changed. Americans’ already strong affinity for shopping online has...
If you’re a start-up business, one of the hardest things to accomplish is getting people to think and say the right things about you, even if they haven’t purchased your product yet You’ve got to get them thinking that they want your product more than their money. Media Relations Agency CEO Lonny...
While most large gatherings have been cancelled or postponed, traditional artists can no longer sell their work at art shows. That’s where PostandPaint.com comes in. This one-of-a-kind website offers a place for anyone to upload a cherished photo. Then, an artist anywhere in the world will turn...
At last count, I’ve written for more than 70 different industries in my career. Many of those have been during my 18 years in marketing. I know more than most people about everything from airlines to dietary supplements, and from beer and wine to churches. And while I love learning about all...
I’ve been a publicist for more than a decade, and have arranged thousands of media stories. I was a news producer before that. Because of my background, I know that most companies have a lot more stories to tell than they realize. I honestly hope your product publicity efforts didn’t come to a...
