Trade publications help people in their industry improve their effectiveness. For marketing, one of the most trusted trades is Agility PR. When the editors asked Media Relations Agency CEO Lonny Kocina to submit an advice article, he wrote this piece about positioning. The headline, “The key...
Many people have a murky understanding of the difference between sales and marketing. That’s because sales and marketing are part of the same continuum. It’s not always easy to tell where marketing stops and sales begins. Simply put: Marketing reaches the masses and builds trust in your brand,...
In the content marketing world, there’s so much emphasis on SEO, artificial intelligence and algorithms that we sometimes lose sight of the obvious. Real people in the media skim press releases to determine if the stories are interesting enough to report. Avoiding these five words and phrases will...
Product marketing is about reaching people in your target market and teaching them why they should buy your product. That sounds simple but each marketing plan involves a mind-boggling number of choices. What messaging will be used? Who will deliver it? Where will it be communicated? How will it...
While earned media remains publicity’s gold standard, there are times when getting your story out fast (or first) and to the broadest possible audience, takes priority. We recognize that using paid media stories can be the right marketing strategy in certain scenarios, which is why Media Relations...
Your publicity, social media posts, videos, digital advertising and all other marketing efforts point prospects to your website. That’s why I cringe when I see common website mistakes that are very likely costing companies sales. As a certified Strategically Aimed Marketing professional, I’ve also...
When Twin Cities Business reporter Gene Rebeck chose specific locally headquartered companies to interview for his article, “The Malware Pandemic,” it signaled readers that those firms are their community’s trusted subject matter experts. This tacit, third-party endorsement is why it was important...
If someone routinely makes you look great at your job, and cheerfully does some of your work for you while never asking for recognition, you’d probably want to work with them frequently, right? That’s how the media feel about our publicists. Why should you care? Because right now, there are...
“A picture is worth a thousand words, a video is worth a million” There’s a lot of truth to this corny cliché. Videos are one of the best ways to share your story. Their multi-sensory power to persuade makes video for business a must-have. Well-crafted videos — such as the ones made by Media...
Marketers are spending more money on digital advertising than ever before, for two really good reasons: digital ads reach large audiences and they can be highly targeted. With six different types of digital ads, how can you be sure that you’re including the right ones in your marketing strategy? ...
