For decades, our CEO Lonny Kocina has been comparing our Pay Per Interview® pricing model with the pizza industry. “If you pay for a pizza, you should get a pizza. If you pay for PR, you should get PR,” he’s fond of saying. So, it’s a bit ironic that he was asked to contribute his marketing advice...
P.T. Barnum once said, “There’s no such thing as bad publicity.” While that may have been true in the 19th century, it’s certainly not true now. Bad press may cause significant damage to a company’s bottom line. Then there’s awkward media coverage: interviews or articles that don’t focus on your...
We look forward to helping eWellness Healthcare Corporation reach its target audience to become industry thought leaders in the emerging digital telehealth physical therapy (“dPT”) category. Read their press release here....
Unless you’re a corporate giant that can practically guarantee the media will run every story you issue, chances are good that you’ve had at least one press release fall flat with no media pick up. Media Relations Agency has been telling our clients’ stories through the media for more than 30...
How much of your PR budget is expendable? Whether you’ve allocated $20,000 or $200,000 to your publicity campaign, you always want the best possible ROI. When results matter, it makes sense to hire a top PR firm such as performance-based Media Relations Agency because we have unique efficiencies...
Who should write your web content? What about your blog and social media posts? Content marketing requires skills that may have nothing to do with your core business. It should have all the elements of Media-Grade Content® so your target audience will find it relevant and credible. And of course,...
When products are mentioned in the news, it gives them instant third-party credibility. That’s why we advise getting good PR for your product as often as possible. Media Relations Agency has arranged for our clients’ products to be covered on every major TV network, in high-circulation print...
Finding a memorable way to share your messaging with a targeted market segment can give your reputation a big boost. In this TV segment, Media Relations Agency helped our client Great Clips reach parents of young children by offering tips for surviving kids’ first haircuts. The cute and...
Even after more than 30 years in the marketing industry and working with hundreds of clients from around the world, there’s still one question I can almost guarantee every prospective client will ask us: “How do I know Media Relations is the best marketing agency for my business?” The short...
Online reviews are now an essential part of the buying process. Many of us wouldn’t consider buying a TV, staying at a hotel or picking up a new book without first reading others’ opinions. This has changed how marketers look at one of the most fundamental marketing concepts: the consumer buying...
