A content marketing strategy is the consistent use of highly engaging, high-value content to establish your expertise, and ensure your product is top of mind when it’s time for consumers to make a purchase decision. A strategy is essential whether your focus is on digital marketing, publicity or a...
Marketing a business is about getting your product in front of the people most likely to purchase it. It’s about earning their attention and business by telling an interesting story and offering them something of value. Unless you’re trained in strategic marketing, and are current in all of its...
It’s easy to feel stressed about marketing a product. Maybe there’s an urgent need for a landing page. If that reporter doesn’t receive an infographic by tomorrow, your big feature story may not run. Your social channels need constant attention. Your sales team is asking for a video. Who has time...
We get a lot of young entrepreneurs contacting us who don’t have the five or ten thousand dollars it takes to hire an agency like ours. Thirty five years ago, I started my business out of my laundry room so I know what it feels like to be strapped for cash. For those people, I recommend they spend...
You’ve worked hard and achieved so much in your career. Now it’s time for others to take notice and learn from the leader. It is smart to let people know you are willing to offer your expertise. As word gets out, your good reputation will have a halo effect on your business. Decision makers...
Does search engine optimization (SEO) still have value? Some people argue that SEO is a waste of time because Google and other search engines are supposed to find your website naturally. Media Relations Agency’s digital marketing team wholeheartedly disagrees. When done correctly, and with current...
If you’re a mid-sized business, do you really need publicity advice that is based on what works for a Fortune 500 company? It’s smarter to follow a strategy that will enable you to reach the masses while making the best use of your budget. Our Strategically Aimed Marketing system (SAM 6®) is...
Inflation will likely cause a lot of people to rethink their holiday spending. Stack the odds in your favor. Media Relations Agency’s publicists are already helping our clients gain valuable fourth-quarter and 2023 first-quarter exposure by arranging for their products to appear in 2022 holiday...
Media coverage can lead to higher sales in the health and nutrition industry, whether you’re selling an ingredient, finished product, delivery system or related technology. But far too many publicity campaigns fail miserably because they skipped the preliminary work and jumped directly into the...
Your publicity content is judged on one thing: Does the media believe your story is relevant to their audiences? Everything else is secondary. Our content writers use Media-Grade Content® to clearly convey how your products will improve the lives of your target audience. Publicity content should...
