Media Relations Agency celebrates our 35th anniversary next year. According to a 2020 marketing industry analysis, of the thousands of U.S. marketing agencies, only 8% have made it to this 30-39 year bracket. While that speaks volumes about our professionalism, experience and happy clients, does...
Strategy is not a natural tendency of the highly creative people who work in agencies. In my opinion, nothing will kill your chances of achieving product fame faster than putting creative people on the job before your strategy is determined. To compound this problem, strategy hinges on an...
Whether you’re an entrepreneur about to launch a new product, or it’s time to refresh and refine your current marketing process, having a quick, step-by-step guide to marketing is a huge advantage. There’s nothing clearer or more practical than the six-step Strategically Aimed Marketing® process....
Earned media coverage is like a powerful magnet: It draws people into your sales funnel. Following best practices, you should pursue publicity when you need to reach people to either teach them about a product or to remind them about a product. The bottom line: Unless you have a cash cow that...
It’s common for journalists to receive as many as 100 pitches a week. To earn reporters’ attention and hopefully a media story, a press release should contain certain elements. As important: You should also avoid using specific words and phrases that some reporters wish would go away forever. We...
We were thrilled to arrange for Twin Cities Business reporter Tess Allen to interview our client, neurologist Dan Cohen, MD, for this in-depth feature article about his newest product, SOLTEC-SMS. Our excitement grew exponentially when we learned that an even larger news outlet, WorldHealth.net,...
Much of the marketing advice you will find online and in books isn’t worth reading. It’s not that it’s bad advice, it’s just that you don’t learn much (or even anything) from it. For example, if you search, “how to write a marketing plan” you get advice like set your goals, do a SWOT...
Strategically delivering consistent, credible, on point messaging to your audiences is key to success in any business. One of the many benefits of using a marketing plan, such as our Strategically Aimed Marketing® (SAM 6®) is that you and your entire team will have a step-by-step, illustrated,...
Yes, we know it’s only July but chances are good that your competitors are already working on their 2021 holiday marketing campaigns. Why? Because they need to! Media coverage for Christmas starts now! Boosting your visibility through media coverage will put you in a better position when consumers...
There is a lot of pressure associated with the best way to launch a product. You can have the greatest product in the world, but if people don’t know about it or understand how it will improve their lives, you are in trouble. You may quickly go from ‘launch’ to ‘fizzle’. Product publicity (media...
