Explainer Video: Marketing during a pandemic
Marketing isn’t magic. You don’t pull a rabbit out of a hat and presto, there’s the solution. Good marketing is actually the opposite of creative hocus pocus…...
Media Relations Agency welcomes new client, Zerorez Grand Rapids
We’re pleased to welcome Zerorez Grand Rapids! With this new agreement, Media Relations will provide public relations services to build brand awareness for Zerorez in Grand Rapids, MI and the surrounding areas. Platinum Certified by the Carpet and Rug Institute, Zerorez uses its patented Powered...
Yes, we are arranging PR for our clients during this pandemic
When you have 30+ years of experience arranging media stories, you don’t allow shelter-in-place orders and the media’s preoccupation with a pandemic interfere with doing a great job for your clients. Media Relations Agency started working with best-selling author Mark J. Kohler, M.Pr.A., C.P.A.,...
Media Relations Agency welcomes The Rainbow Movement
Media Relations Agency is pleased to welcome a new client, The Rainbow Movement, a nonprofit organization that promotes other organizations that do positive work. With this new agreement, Media Relations will provide nationwide public relations for a grassroots National Health Insurance plan. The...
Explainer Video: The SAM 6® Process
The CEO’s Guide to Marketing’s author, Lonny Kocina, breaks down the SAM 6® process. SAM 6®, which is short for Strategically Aimed Marketing, uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective....
Media Relations Agency welcomes Inid Research Lab
Media Relations Agency welcomes new client, Inid Research Lab. With this new agreement, Media Relations will guide the marketing strategy and public relations programs for Inid Research Lab’s Continual-G. Continual G is Inid Research Lab’s consumer brand. It contains Glyteine, the company’s...
Use these marketing techniques as your business enters the COVID-19 reopening phase
I sent a memo to some key people in our agency asking them to recommend ways to help you make more sales as the country reopens. Their recommendations (below) are not hypothetical. These people have implemented each of these tactics hundreds, and sometimes thousands, of times. You will notice...
How to market a new product
“Of the thousands of ways you can promote your product, almost all of them fit neatly into one of the Promotion Mix channels. The Promotional Mix is where the rubber meets the road. It’s one thing to imagine that you have created a product your market desires; it’s another when you put your...
A credit from Google and/or Facebook may be heading your way
Your businesses may be getting a gift this spring. As part of its $800 million effort to support those struggling through the coronavirus pandemic, Google has committed to providing $340 million in ad credits to small- and medium-sized businesses with active Google Ad accounts. Facebook is also...
Two glaring signs you may be using the wrong publicists
I’ve been a publicist for decades. I’ve seen national disasters disrupt the momentum of very successful PR campaigns. Maybe not like this one, but 9/11 immediately comes to mind. I also know to avoid making rookie mistakes that could really damage our clients’ businesses, especially during times...
