Media Relations Agency welcomes One God-One Day-One Africa, (www.1gda.org), a non-profit whose mission is to share the gospel simultaneously to as many of the 54 African nations as possible in May 2020. With this new agreement, Media Relations will provide local, regional and national public...
Your website and social channels should be some of your hardest working sales tools. If they aren’t getting the attention of prospects or accurately sharing your story, it’s time to rethink these investments. We offer free website and social channel reviews for the first five companies that...
I just did a Google search for “marketing process” and got more than 1.2 million results! If you’re a business owner, you don’t have time to wade through all that to understand what will work for you. You just need to know enough about marketing to get tangible results. “The CEO’s Guide to...
Some people crumble under pressure, and others show their mighty force. The Media Relations team falls into the latter group. When Headwaters Relief Organization asked us for help publicizing its award-winning children’s book series under tight deadlines, we jumped at the chance. In addition to...
Most businesses have two goals for their new products. The first is to get initial traction by selling as much of their product as possible, immediately after it’s introduced. Their second goal is to grow sales by teaching even more people about their product. We know a lot about using strategic...
Please stop calling your product a brand when it’s not one. And do yourself a favor. Ditch all the fancy brand language like brand persona, brand archetype and brand promise. You’re not Kleenex, you’re not Tylenol and you’re not Hostess Twinkies. Your product is more likely a best-kept secret....
Online reviews are now an essential part of the buying process. Many of us wouldn’t consider buying a TV, staying at a hotel or picking up a new book without first reading others’ opinions. This has changed how marketers look at one of the most fundamental marketing concepts: the consumer buying...
Marketing campaigns are rarely static and predictable. Curve balls are common. Fortunately, these are usually fantastic promotional opportunities. It may be a sleeper product starts to take off, and suddenly there’s an urgent need for a landing page. Or, it could be an urgent media request for an...
There are more than 2 billion blogs published daily. You might think that blogging about your business would get lost in all that traffic, but the statistics say otherwise. Marketers who place a priority on blogging are 13 times likelier to see positive ROI. When we write blogs for our clients, we...
I can’t imagine how any company can market a product without using a professional publicist. It’s noisy out there! There are now nearly two billion websites. Millions of businesses have active social media accounts. Reporters and producers receive thousands of press releases. An experienced...
