Why is publicity important?

Why is publicity important?

It’s very rewarding to tell our clients’ stories through the media. I love it because I get to help great businesses succeed. I also get to educate consumers about products that will make their lives better. Not all companies use product publicity but I firmly believe it’s important. Here’s an...

Nickel-a-word

Nickel-a-word

I spent some time today talking to our editor-in-chief, Robin Miller, about her frustration with generalists writers you find on the internet who charge per word they write. During our conversation, she kept repeating that generalist writers who write outside their skill set often default to using...

How to get your business in the news

How to get your business in the news

I’ve spoken with dozens of business owners and corporate marketers so far this year. By far, the marketing strategy they are most interested in pursuing is publicity. They want to see their business get as much news coverage as possible. Here’s some of what I tell them.  The first thing I say is...

What’s a good marketing process?

What’s a good marketing process?

While there are many variations of marketing processes out there, most are missing the essential elements that ensure they are clear, strong and defensible. This explains why marketing goes off track, doesn’t produce desired results and marketing budgets get cut. There’s a simple, six-step fix.  ...

How do I build a brand?

How do I build a brand?

I once used the words ‘brand’ and ‘product’ interchangeably. As a consumer, that’s not a big deal. But when you’re marketing a product, clearly understanding the distinction between those words could have a dramatic impact on your sales. Media Relations Agency CEO Lonny Kocina explains that a...

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