It’s estimated that the U.S. pet industry was worth $99 billion last year. How much of that money went into your business? Most of us at Media Relations Agency are passionate pet lovers. We’ve also got 30+ years experience in product marketing. That combination is a huge advantage when you’re...
It’s true: Potential customers will judge your professionalism by the caliber of your writing. Poor grammar and spelling on your website, and in your social posts and digital advertising, may be costing you customers and sales. This appears to hold true even if the poor grammar and spelling errors...
I once used the words ‘brand’ and ‘product’ interchangeably. As a consumer, that’s not a big deal. But when you’re marketing a product, clearly understanding the distinction between those words could have a dramatic impact on your sales. Media Relations Agency CEO Lonny Kocina explains that a...
Cleanliness has been on nearly everyone’s mind since the start of the pandemic. So it’s a bit ironic that our client GB Environmental, which specializes in fresh air and clean environments, initially took a big hit to business in 2020. We arranged this article in the Star Tribune for owner Glen...
Can you tell me what marketing competence is? How about naming all four marketing mix categories? These are marketing basics and yet even experienced marketers tend to forget what they mean. When I started my journey into digital marketing, I learned these terms from a textbook. Like so many...
Some things in marketing are clear and some are a bit murky. For instance, the third step in the consumer buying process is clear. People measure the products they buy against competing products. It’s universal. Consumers do that whether they are buying toothpaste, a computer or a car. The term...
Media Relations Agency has always prided ourselves on sharing our clients’ stories through media coverage. Publicity is simply one of the best ways to get your message across. It’s trusted, and has ample bandwidth and phenomenal repurposing opportunities. This doesn’t mean you should completely...
You can organize all the ways you tell people about your company and its products into five simple categories. The marketing term for that is the promotional mix. Think of it like a hand. The four fingers are publicity, advertising, website and social media. The thumb is personal selling: your...
Each form of media, whether traditional and digital, has its unique benefits. Print readers are less likely to multi-task. They are more apt to stay focused on your story, especially if it’s lengthy, without yielding to distractions. Print newspapers have another built-in benefit: the layout...
My marketing advice today is for CEOs and business owners. I’d like to expose two common problems that are dumbing down your marketing, and costing you leads and sales. The first problem is that it’s highly likely your marketing team doesn’t know the language of marketing. What I mean by...
