Every day, business owners miss growth opportunities because they struggle with how to explain their products to new audiences. This problem is real, whether that product is an everyday item such as a pet toy or something more complicated such as a new medical device. It’s common for us to hear,...
Order your copy of the most practical marketing book you will ever read at Amazon.com There’s a lot of excitement at Media Relations Agency today! We just received 3,000 copies of CEO Lonny Kocina’s new book, “The CEO’s Guide to Marketing” and we are thrilled because we’ve been waiting to show it...
We recently had a client tell us they wanted to spend money on influencer marketing. It’s a big thing right now. According a 2016 marketers survey, 86 percent have used influencer marketing and 94 percent of those who used it found it effective. Those are big numbers. So is influencer marketing...
What? Create a prototype of my brand? What does that mean? Does it mean create a prototype of our product? Or a prototype of our logo? No, your brand is not your product or your logo. Your brand is the definition consumers hold in their minds of your company and its products. And that definition...
Most reporters and journalists who are running stories about your industry won’t include your product in their stories simply because they don’t know you want them to. That’s a shame. If you want publicity, tell us and we’ll ask the media for you. The publicists at Media Relations Agency make...
Most upper level marketing folks know the name Jay Abraham. If you google Jay, you’ll you’ll see he’s a well-known and accomplished marketing guru. About 35 years ago, before I started Media Relations Agency, I had the good fortune of working for a company that hired Jay. For about five years, I...
The professional publicists at Media Relations Agency are known for arranging national, regional and local publicity for our clients. These days, publicity is only part of the most successful integrated marketing campaigns. We highly recommend extending the life and value of your media coverage by...
It’s much easier to get an early adopter to try a product than someone from the early majority. That's because early adopters are hardwired to try new products, and the early majority aren't. The early majority may like new products but they are nowhere near as ravenous about trying new products...
A new study on smartphones emphasizes just how important they may be to your bottom line. The study, conducted by the Pew Research Center, makes it very clear that your marketing needs to be a fully integrated campaign that optimizes mobile technology. Media Relations Agency creates cohesive,...
The buddy system has been used to improve results in everything from studying for exams to military operations, so why not find a marketing buddy to help boost your marketing career? If this idea appeals to you, you’re probably something of a go-getter. So try and find someone who is as motivated...
