A new study on smartphones emphasizes just how important they may be to your bottom line. The study, conducted by the Pew Research Center, makes it very clear that your marketing needs to be a fully integrated campaign that optimizes mobile technology. Media Relations Agency creates cohesive,...
The buddy system has been used to improve results in everything from military ops to studying for college exams. So why not use the buddy system to help boost your marketing career? But choose your marketing buddy carefully. Not everyone may be as motivated as you are. After a lifetime running...
Consumers need to know about you before they can buy your product. One of the best ways to stay top-of-mind is media coverage. Snagging the media’s attention can be easier for new and trending items – I’m sure you heard about the latest iPhone – but it’s not off-limits for established products....
Companies work with Media Relations because, after 30-plus years, we’ve gotten very good at telling their stories through the media. Our content writers work closely with our publicists to strategize on just the right angles and details to hook reporters and producers, and by extension their...
It’s time to start planning how you are going to spend your 2018 marketing dollars. How about impressing your boss by getting more media coverage for your product or business next year? Publicity is persuasive mass marketing that can expose your product to huge audiences. Even better: With Media...
We sell product publicity. There is not much direct competition for what we do. But this uniqueness can also be a challenge to overcome: It can be difficult to convince marketers to try something out of the ordinary. Couple that with the PR industry’s traditional hourly billing model, which is...
Here’s a big question for you: Which of the five promotional mix channels are you ignoring and why? Is it ads? Nope, not likely. A website? You’ve got to be kidding. Everyone has a website. How about social media? No, of course not. Your last post may have been a month ago but let’s not bring that...
The more blogs you publish, the higher your web traffic is likely to be. HubSpot reports, “Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts.” Likewise, strategists recommend that businesses post daily to...
The media know how to tell a good story. Use the media to promote your product. They may be able to do it better than you can.
Attract customers instead of browsers, it may be time to stop spending resources on outdated marketing promotions. Instead, invest in a proven marketing.
