Stepping up your digital advertising may be confusing. Perhaps you’re not familiar with all the terms and acronyms such as CPC, SERP, CRO and CPA. Or maybe the pages of data give you unpleasant flashbacks from high school algebra. If all the numbers and options are giving you analysis paralysis,...
Demand for Media Relations Agency’s video production services is increasing. This is indicative of an industry-wide trend. In a 2021 Content Marketing Institute survey, 83% of marketers reported videos have become more important. Here are four things you should know about using video to market...
As marketers, we’re currently facing our greatest challenges and greatest opportunities. In a chaotic and uncertain world, companies that invest the time to solidify their marketing strategy are far better positioned than those whose approach is less-than organized. The best product marketing...
Some people still believe paying an hourly retainer to a PR agency is the best way to get earned media coverage. That only works if agencies can get reporters and producers to agree that the story is worth sharing with their audiences. Not every agency knows how to do that. So, how is it that...
Press releases have been around since 1906. With the popularity of digital media, have they outlived their usefulness? Successful marketers still use press releases. They’re just written and used differently than they were even a few decades ago. Here are some things to consider. You can still...
Every day, most journalists sift through hundreds of emails pitching story ideas. Only a small percentage of those emails are even opened. Fewer still get a response. Media Relations Agency’s Pay Per Interview® model guarantees media placements for your budget. We have to be really good at getting...
The U.S. was reported to be the world’s fastest growing digital advertising market in 2021. I’m not surprised by this because we’ve witnessed this uptick in demand at Media Relations Agency. Digital advertising has become an invaluable marketing tool. But is it something you should try? There are...
Body language expert Linda Clemons has shared the stage with Oprah and President Obama. She learned how to read nonverbal cues from FBI and ATF behavioral experts. This one-woman dynamo, a gifted coach and motivational speaker who can “see what you’re thinking,” hired Media Relations Agency to...
Your website should be one of your hardest working marketing tools. It has the potential to have global reach, influence purchase decisions, collect data, facilitate sales and solidify customer loyalty. That’s why you should always choose a website designer who understands marketing, such as a...
If you want to draw more attention to your product or service, what is the best publicity strategy to use? After more than three decades of conducting successful product publicity campaigns, our Media Relations Agency team knows what works and what doesn’t. Here are five things to remember. Why...
