Making a product famous isn’t easy. It takes work. And lots of it. In my last letter, I talked about product fame being like a ladder with 1000 rungs. Each opportunity to promote your product is a rung that lifts your product, no matter how slightly, in the direction of fame. What causes some...
Media Relations Agency recommends a mix of media types for most publicity campaigns. While a feature article enables you to tell a more complete story, sometimes brevity is all you need (when it’s the right channel). This Similasan product profile in USA Today’s weekend edition shopping circular...
Yes! We arrange media coverage for businesses in your industry. After more than 30 years as the country’s top performance-based publicity agency, and representing thousands of clients, Media Relations Agency has an enviable database of media contacts. We also know how to arrange on-point media...
Between the time your flight takes off and the time you return your seat to its upright position for landing, you could become a better marketer. “The CEO’s Guide to Marketing; the book every marketer should read before their boss does,” is now available at airport bookstores and nationwide. This...
Two retail trends have dominated 2020. The first is that more consumers are buying online than ever before. The second is that consumer spending has fallen year over year. It’s evident that you’ll probably have to work a lot harder to earn holiday sales. Media coverage improves your credibility...
For print and digital journalists, “above the fold” is considered prime positioning, reserved for the best stories. In print, it means the story appears at the top of the page, where it is the most visible. On websites, it means the story can be seen at the top of the digital page without...
You wouldn’t want someone unfamiliar with your business to be your company spokesperson. Similarly, you don’t want someone unfamiliar with marketing to write your content. Your customers and prospects will make critical decisions about doing business with you based on your articles, press...
I rarely use the term brand because the meaning of the word brand has been forever watered down by people using it as a synonym for product. To me, calling your product a brand before it’s famous is like an unknown person calling themselves a celebrity. It makes you look silly. In our agency’s...
Back when the U.S. was first in lock-down, most business owners may have presumed it was short-term pain but nothing that couldn’t be recouped. Now, some of those same business owners may be asking themselves if there is more they should have done — or that they could do now — to...
Press releases. Articles. Website content. Social media posts. Blogs. Influencer outreach. Customer newsletters. Webinar scripts. Well-written content is the best fuel for marketing campaigns and demand has never been stronger. Media-Grade Content® gets you noticed, tells your story well and...
