Climbing the ladder of product fame

Climbing the ladder of product fame

I rarely use the term brand because the meaning of the word brand has been forever watered down by people using it as a synonym for product. To me, calling your product a brand before it’s famous is like an unknown person calling themselves a celebrity. It makes you look silly. In our agency’s...

How to market to the cleaning industry

How to market to the cleaning industry

“Marketing is serious business, it’s not social correspondence. There are competitors who would love to have your customers.”  Excerpt from Lonny Kocina’s book,  “The CEO’s Guide to Marketing”   COVID-19. Essential services. Shortages. Virtual events. It’s not business as usual for the cleaning...

WordPress Video Lightbox Plugin