An estimated 80-90% of ecommerce businesses fail. While there are undoubtedly a number of contributing factors, a poorly designed/functioning website shouldn’t be one of them. Media Relations Agency designs and launches successful ecommerce websites that help our clients beat the odds. What were...
For millions of consumers, the new calendar year is an ideal starting point for losing weight, getting in shape and actively making other changes to support their overall wellness. Many of those same consumers will reach for dietary supplements to help reach their goals. When creating marketing...
Good content marketing connects with, and educates, your audience. It instills trust and leads people to buy. Ideally, you should hire a writer familiar with your product and industry. This industry content writer should also easily relate to your audience. Otherwise, readers may not believe you...
Back in the mid-1990s, Media Relations Agency was instrumental in helping neurologist Dan Cohen, MD launch a little product called Breathe Right Nasal Strips. We accomplished our goal, which was to get Dan all the media interviews he could handle. He later sold that business for millions. Nearly...
Do you intend to grow your business? Is your dream to establish a stronger brand identity? To strengthen your financial stability? Marketing increases awareness and influences purchase decisions. A full-service agency is your best option for capitalizing on opportunities to tell your story based...
Inflation is here. Everything costs more but customers don’t want to pay more. Sales are down. When money is tight, you have to prioritize better. But if you don’t know the basics of marketing, it’s nearly impossible to know how to prioritize your marketing budget. Below are some insights and...
If you’re looking to get more eyes on your product, and for a fair price, now is the time to consider influencer marketing. It’s been a great way to get noticed for years, but right now the environment is near perfection if your target market can be reached on TikTok. Apparently, we’re not the...
A strategic approach to brand marketing becomes even more essential when you do business in an established category such as coffee. Many consumers consistently reach for the same brand at the supermarket. Our challenge was to arrange TV publicity for City Girl Coffee that gave coffee lovers...
Unless you rank high in Google’s search results, there’s likely a canyon-sized hole in your marketing. More than 90 percent of people never click on the second page of results. High-quality content is a key factor in where you’ll rank. So what does Google consider quality content? One of my roles...
One 2022 holiday shopping trend some experts are predicting is that people will start shopping earlier than ever. Faced with higher costs and tighter budgets, consumers will be doing more comparison shopping. If you wait much longer to start your holiday PR, it may be too late to influence buyers’...
