Media Relations Agency is pleased to welcome new client, Bioenergy Life Science, Inc, (BLS), a company whose mission is to create innovative ingredients for healthier living. With this new agreement, Media Relations will provide website and public relations services. BLS develops scientifically...
At Media Relations Agency, we’ve seen it happen: Clients’ sales increase dramatically after their products are featured in a single news story. Is that the norm? No. But if one media story can cause even a small blip in sales, imagine what a dozen stories can do! Publicity is powerful. For the...
Media Relations Agency welcomes new client Smart Classroom Management, a method that transforms classrooms into places that students love being part of, and where they’re excited to come to every day. Smart Classroom Management addresses the student behavior issues driving educators out of the...
After more than 30 years representing best-in-class health and nutrition brands, here’s what I know for sure: Influencers change. Promotional channels evolve. But companies that base their marketing on proven strategies enjoy the most overall success with their healthy food and nutrition products....
Here’s an obvious mistake marketers make. Avoiding it will give you a 25% advantage over your competition. If marketing was a car with 4 cylinders and your competitor’s cars only used 3, who do you think would win the race? Stupid question, right? Well that’s the case with the promotional mix....
Content marketing and content creation budgets are rising this year. Experts predict that nearly half of that content marketing will be done on an ad hoc basis. As these projects arise, they deserve to be treated with priority. Compelling, high-value content creates awareness and increases sales....
Writing a book is a savvy way to promote your business and elevate your reputation. But with more than a million books published annually, getting the attention you need to leverage the book can be a challenge. To help entrepreneurial wealth advisor Nicole Middendorf rise above the competition...
Award-winning radio host and best-selling author Jim Beach has interviewed many successful business leaders including TED superstar Simon Sinek and Pixar’s Lawrence Levy. Media Relations Agency CEO Lonny Kocina has joined that distinguished list. In this informative and often playful interview,...
Your CEO may be reading the best-selling book I wrote about you right now. It’s called “The CEO’s Guide to Marketing; The book every marketer should read before their boss does.” It tells CEOs that their marketing teams know a lot less about marketing than they let on. I’ve given them access to...
Twenty-five years ago, we didn’t have memory foam mattresses or Keurig coffee makers. We didn’t even have Google! Good marketing helps innovative businesses take off and change the world. It reaches the masses and teaches them about new products. Marketing pioneer and best-selling author Lonny...
