Some people crumble under pressure, and others show their mighty force. The Media Relations team falls into the latter group. When Headwaters Relief Organization asked us for help publicizing its award-winning children’s book series under tight deadlines, we jumped at the chance. In addition to...
Most businesses have two goals for their new products. The first is to get initial traction by selling as much of their product as possible, immediately after it’s introduced. Their second goal is to grow sales by teaching even more people about their product. We know a lot about using strategic...
Please stop calling your product a brand when it’s not one. And do yourself a favor. Ditch all the fancy brand language like brand persona, brand archetype and brand promise. You’re not Kleenex, you’re not Tylenol and you’re not Hostess Twinkies. Your product is more likely a best-kept secret....
Online reviews are now an essential part of the buying process. Many of us wouldn’t consider buying a TV, staying at a hotel or picking up a new book without first reading others’ opinions. This has changed how marketers look at one of the most fundamental marketing concepts: the consumer buying...
Marketing campaigns are rarely static and predictable. Curve balls are common. Fortunately, these are usually fantastic promotional opportunities. It may be a sleeper product starts to take off, and suddenly there’s an urgent need for a landing page. Or, it could be an urgent media request for an...
There are more than 2 billion blogs published daily. You might think that blogging about your business would get lost in all that traffic, but the statistics say otherwise. Marketers who place a priority on blogging are 13 times likelier to see positive ROI. When we write blogs for our clients, we...
I can’t imagine how any company can market a product without using a professional publicist. It’s noisy out there! There are now nearly two billion websites. Millions of businesses have active social media accounts. Reporters and producers receive thousands of press releases. An experienced...
At its core, a brand is the definition people hold in their minds of your company and its products. That definition is built in two ways: by what people are told, and by what they experience when they use your product. The term brand can also be used as a synonym for a company and its products,...
With sales of cordials and liquors trending upward, it can be challenging to stand out, especially in the popular cream liquor category. Niche Imports knows the power of publicity, and asked us to earn media coverage for their Mozart Chocolate Creams and Liqueurs. We used an unexpected twist to...
Media Relations Agency welcomes new children’s vitamin company, KidStar. We are excited to design and build a website for KidStar that will serve as a strong foundation for all of the company’s marketing efforts. KidStar aims to educate parents about nutrition and ingredients in supplements and...
