How to hire a professional writer

How to hire a professional writer

In business, there’s a constant and often overwhelming need for fresh content. But strong content writing requires skills that may have nothing to do with your core business. In many cases, hiring a professional writer makes sense. Just be careful who you trust. Even though content writers remain...

How to market a B2B product

How to market a B2B product

As a publicist, some of my most productive conversations with the media have involved B2B products. Whether it’s pitching a client’s story to business editors or making sure a client’s product is included in a relevant trade article, it’s rewarding to feed the momentum as we help their products...

How to launch a new product

How to launch a new product

When someone is famous, they are called a celebrity. When a product is famous, it’s called a brand. To launch a new product – your company’s rising star – you might try talking to the guy standing in front of you at the supermarket. Or, you could tell your product’s story to the equivalent of a...

What is a practical marketing book?

What is a practical marketing book?

How would you define a practical marketing book? One that is applicable to all businesses? One that is easy to understand and apply to your specific situation? One that helps you make wise use of your marketing budget? One that helps you define strategies for growing your business? These are just...