Strategically delivering consistent, credible, on point messaging to your audiences is key to success in any business. One of the many benefits of using a marketing plan, such as our Strategically Aimed Marketing® (SAM 6®) is that you and your entire team will have a step-by-step, illustrated,...
Yes, we know it’s only July but chances are good that your competitors are already working on their 2021 holiday marketing campaigns. Why? Because they need to! Media coverage for Christmas starts now! Boosting your visibility through media coverage will put you in a better position when consumers...
There is a lot of pressure associated with the best way to launch a product. You can have the greatest product in the world, but if people don’t know about it or understand how it will improve their lives, you are in trouble. You may quickly go from ‘launch’ to ‘fizzle’. Product publicity (media...
What if, in the next five minutes, you could tell nearly 42,000 people about your products? Exciting, right? That’s what happened when we arranged for CBS-TV affiliate WBTV to interview our client’s representative Michael Woods for this TV news segment. Actually, this is one of several TV...
Five reasons email newsletters are important Your inbox receives dozens, or maybe even hundreds of emails a day. This may make you wonder if an email marketing campaign for your business is worthwhile. Despite the competition, the answer is an emphatic YES. Media Relations Agency’s email marketing...
Is marketing as fun as you might think it is? “From my perspective, it’s more fun!” exclaimed Media Relations Agency CEO and best-selling author Lonny Kocina. “The blending of the marketing process and creativity is so interesting.” During his iHeart Radio interview on the “Thank God for Monday”...
Whether you are preparing for a product launch or maintaining a cash cow brand, a clear and concise marketing plan is essential. Writing and following a well thought-out plan can develop and maintain a brand for a lifetime of purchasing. Here at Media Relations Agency, we have constructed what we...
In the marketing world, having your business or product featured in a magazine is often considered a home run. Most magazines are trusted information resources that have a strong influence over the consumer buying process. That’s why competition for magazine editorial space is fierce. Thankfully,...
Very few companies have an unlimited marketing budget. To stay in business, and grow your business, you need a plan to use each marketing dollar as efficiently and effectively as possible. By far, the best way to increase your marketing success is to use publicity as your promotional foundation....
In a highly competitive industry such as yours, it takes more than great design and a big budget to emerge as a sought-after leader. As your products become more complex, an integrated marketing strategy becomes a necessity. You must use the right channels to deliver well-crafted messaging to the...
