As of January 2019, Statista reports there were nearly 4.4 billion internet users and 3.4 billion social media users. Companies that blog get more traffic and an estimated 67% more leads than those that don’t. Social media is efficient at sending people to your blog. It makes sense that digital...
When you’re a hands-on business owner, you need to know what’s going on in each area of your company, from human resources to admin. And while marketing is probably not your primary business, you still need to understand enough about it to get tangible results. "The CEO’s Guide to Marketing" was...
Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. Long before CEO Lonny Kocina became a best-selling author, Media Relations Agency was using PR to help other authors achieve their...
Producing a best-in-class natural product is half the battle. The other half is reaching and teaching the market that your product exists, is better than the competition, and that they desire it more than the money in their wallets. Media Relations Agency has specialized in health and nutrition...
In my last letter, I talked about the marketing hubris trap: foolishly assuming everyone wants to hear about your products as much as you love to talk about them. Boorish people get called a jerk behind their backs. Boorish marketers get ignored. In both situations, aggrandizement causes a...
Today’s consumers are hungry for information. Most of us regularly scour the internet searching for solutions to make our lives easier or better. When we find a helpful resource, we tend to return, often spending our hard-earned dollars on any products or services recommended. That’s the nature of...
There’s a lot of confusing and conflicting information on the internet about how to create a marketing strategy. Some articles focus on just one platform (not every business can thrive on Facebook alone); others focus on just one element (content is essential but it’s useless on its own). Here’s a...
If your competitor was featured in a positive news story recently, chances are good that it wasn’t just a lucky break. I know this to be true because Media Relations Agency arranges these media opportunities for our clients – locally, regionally, nationally and internationally – 365 days a year....
With so many different digital platforms now available, you may surprised to learn that most marketers surveyed by the Content Marketing Institute (CMI) cite email as their most successful distribution channel. Done right, newsletters can grow your database, increase web traffic and boost...
Employee book clubs fuel employee development. They expose teams to new concepts and strategies to apply in the workplace. When employees read the same book and learn the same concepts, they share the same language. That improves communication. The business media have repeatedly suggested that...
