Just because you can do something, doesn’t mean you should …
At Media Relations Inc., we’ve dared to to rethink the way publicity is sold. Instead of charging by the hour, we charge by the story.
Marketing To Go: Brand
Our Marketing to Go video series is a quick and easy way to boost your marketing knowledge. Alison explains a commonly misunderstood term, brand.
Clever Marketing
A clever way to fill your social media stream with high-quality content is to use media coverage and then repurpose those stories as digital content.
Video 8: The CEO’s Guide to Marketing Video Series
You will find this 8-part video series helpful, and you can watch it right now. It’s based on the upcoming book, The CEO’s Guide to Marketing.
Warning: Your digital content may be less effective than last year
Digital content marketing is time-consuming. There is a constant, voracious need for new content and the platforms’ parameters change frequently.
Spring cleaning your marketing budget
This time of year I clean out the closets so I can have room for what’s important to my family. This same mentality should apply to your marketing budget.
What percentage of new products fail and why?
I found these answers to “how many new products fail?” using a quick Google search:
According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched and 80% of them fail.
30,000 new consumer products are launched annually, 95% of them fail
The failure rate for new products launched in the grocery sector is 70 to 80 percent, according to Inez Blackburn of the University of Toronto.
Ask anyone what percentage of new
Video 7: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read.
In the 7th video, I’ll give you my views on the different types of creative talent needed to execute your marketing promotions. It takes many different skills and personalities to make the marketing wheel go around.
Anyone who has a hand in marketing will benefit greatly by watching
Social media trends you need to know
You’re a marketing pro. You’re on top of seasonal trends and upcoming challenges as well as your competition. And of course you understand your products better than anyone else. With all that swimming around in your head, I realize you may not be following the latest social media trends. Thankfully, we have a team here that does!
Here’s what you need to know to make the most of this ever-changing promotional platform.
It’s all about Stories. Facebook recently introduced Facebook
Video 6: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read.
The 6th video is going to give you control over your creative staff like you’ve never had before. And the creative folks will love you for it. I explain how to do this using what I call a control template. If you use a control template, every single promotion will be on point every