Mass marketing is not about blasting a message to as many people as possible and hoping for good results. We help our clients choose the best marketing channels to get the right message to the right people, at the right time. It’s all laid neatly laid out in the best-selling “The CEO’s Guide to...
Our office motto is Keep it Simple. Not coincidentally, Lonny Kocina’s marketing book, “The CEO’s Guide to Marketing”, is about simplifying marketing by bringing order and clarity to the process. His book describes the six steps (called Strategically Aimed Marketing, or SAM 6®) we follow...
A strong writer can be incredibly valuable to your marketing and sales team. Quality content writing is focused on consistently attracting your target audience and driving them to take profitable actions. That’s why companies need writers who follow Media-Grade Content© standards: skills and...
Members of the Business Network of Southwest Florida gathered to hear CEO Lonny Kocina speak about the SAM 6® marketing process outlined in his best-selling book, “The CEO’s Guide to Marketing.” The CEO’s Guide to Marketing has been on Amazon’s best-seller list since it debuted in October 2017,...
Congratulations to Media Relations Agency President Robin Kocina, who was just inducted into the Minnesota Women Business Owners Hall of Fame during a gala event held at the Golden Valley Country Club. Kocina was one of nine inspirational women honored. Previous inductees include Marilyn Carlson,...
Over the last 30 years, Media Relations has earned a strong reputation for our ability to assist companies with successfully launching new products. By using marketing best practices, we help businesses avoid the common and costly mistakes that can derail a product introduction. There is a logical...
In just 17 minutes, 100,000 radio listeners across the nation heard CEO Lonny Kocina receive high praise for his best-selling book, The CEO’s Guide to Marketing, heard our website mentioned three times and got to know some of our agency’s back story. That’s how impactful a single media story can...
The first quarter of 2018 is over. How are your marketing strategies working so far? For most of our clients, Media Relations recommends a fully integrated marketing approach to improve reach, frequency and results. If you have gaps in your current marketing campaign, we can help. Here are six...
There was once a clear distinction between traditional media and social media. Then gradually the adage, “You can’t believe everything you read” morphed into “I read it on the internet so it must be true.” Today, most of us are back to being skeptics. Media-grade Content® restores credibility to...
Media Relations Agency President Robin Kocina is one of nine inspirational women leaders to be added to a very elite group. She will be inducted into the Minnesota Women Business Owners Hall of Fame during a gala event held on May 1, 2018 at the Golden Valley Country Club. This year’s honorees...
