Writing a book is a savvy way to promote your business and elevate your reputation. But with more than a million books published annually, getting the attention you need to leverage the book can be a challenge. To help entrepreneurial wealth advisor Nicole Middendorf rise above the competition...
Award-winning radio host and best-selling author Jim Beach has interviewed many successful business leaders including TED superstar Simon Sinek and Pixar’s Lawrence Levy. Media Relations Agency CEO Lonny Kocina has joined that distinguished list. In this informative and often playful interview,...
Your CEO may be reading the best-selling book I wrote about you right now. It’s called “The CEO’s Guide to Marketing; The book every marketer should read before their boss does.” It tells CEOs that their marketing teams know a lot less about marketing than they let on. I’ve given them access to...
Twenty-five years ago, we didn’t have memory foam mattresses or Keurig coffee makers. We didn’t even have Google! Good marketing helps innovative businesses take off and change the world. It reaches the masses and teaches them about new products. Marketing pioneer and best-selling author Lonny...
Media Relations Agency welcomes new client, A1 Supplements (www.A1Supplements.com), an online supplement company specializing in sports nutrition and lifestyle supplements. We are excited to provide public relations for A1 Supplements in markets throughout the U.S. Launched in 1999, A1 Supplements...
Your product may be a winner in your eyes, but for it to take off with consumers they first need to know it exists and understand how it can help them. Media coverage teaches massive audiences and builds desire for the featured product. Vispero asked us to arrange media stories that would increase...
As author and motivational consultant Simon Sinek once said, “People don’t buy what you do, they buy why you do it.” A successful marketing campaign builds familiarity with your product and trust in your company. It involves process and strategy. It requires marketing instincts honed by years –...
As of January 2019, Statista reports there were nearly 4.4 billion internet users and 3.4 billion social media users. Companies that blog get more traffic and an estimated 67% more leads than those that don’t. Social media is efficient at sending people to your blog. It makes sense that digital...
When you’re a hands-on business owner, you need to know what’s going on in each area of your company, from human resources to admin. And while marketing is probably not your primary business, you still need to understand enough about it to get tangible results. "The CEO’s Guide to Marketing" was...
Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. Long before CEO Lonny Kocina became a best-selling author, Media Relations Agency was using PR to help other authors achieve their...
