If you want your product to become famous, head over to Publicity.com. Media coverage is one of the most sought-after channels to create awareness, generate leads and ultimately make sales. Media Relations Agency’s flat-rate publicity program makes it easier for you to get these results. As seen...
Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7. Publicity.com’s Media-Grade...
Are your back-to-school marketing plans in place? Last year, Americans’ back-to-school spending was projected to exceed $72 billion. Shopping typically starts as early as July. That gives you just less than two months to prepare. Even if you don’t sell school supplies or clothes, keep reading. You...
Media Relations Agency (Publicity.com) is celebrating our 35-year anniversary. Industry surveys report that a mere 8% of our peers have also reached this 30-to-39 year milestone. We’ve endured because we’re driven to help our clients turn products like yours into celebrities. We specialize in...
Products that achieve fame today have generally used multiple marketing strategies, often simultaneously, to get there. Things can quickly get complicated when you need to layer everything from digital marketing and SEO work to publicity and influencer coordination. We say, keep it simple! Hiring...
As an SEO specialist, I’m frequently asked if social media shares affect SEO. Yes, social media shares can indirectly impact your search engine rankings in some situations. Despite not being part of the search algorithm, we still recommend sharing new content on social media for SEO benefits. ...
Pills, capsules, softgels, gummies, powders and liquids … you may think you already know all the ways to consume vitamins and dietary supplements. Not quite. Many major supplement companies, including Shaklee and Nordic Naturals, are now offering a next-generation, gelatin-like format called Smart...
The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about the new approach to reaching...
Will your competitors’ products get more attention than yours this holiday season? They might, especially if they are already working on their marketing campaign and you haven’t started yet. Right now, your Publicity.com team could be planning a fully integrated fall/holiday marketing campaign...
The title of this year’s Academy Award-winning film, “Everything, Everywhere, All at Once”, resonates with us. As product marketers, Publicity.com works hard to share our clients’ complete stories everywhere their audiences may be looking for information. This is how you create new product...
