Most of the health and nutrition clients we work with have invested years in product development before they are ready to start marketing their product or ingredient. Once they are ready to launch, their first question is typically, “How do I get as much exposure for my product as possible?”...
Backlinks can improve your SEO ranking (how high your website ranks in search engine results). But are you using the right backlinks to get SEO results that support your marketing goals? Our Media Relations Agency (Publicity.com) team combines the technical and marketing expertise to make your...
Your website’s analytics tell you — quite literally — what makes people click (and buy). These stats are key to successful digital marketing. But if you still rely on the standard Google Analytics’ Universal Analytics, you need to know that it will completely stop processing new hits effective...
Marketing industry research reveals LinkedIn is 277 percent more effective at lead generation than Facebook or Twitter. As with any marketing tool, this requires clear strategy and committing the time to do it properly. Several of our clients are asking our Publicity.com team to help them create...
Brevity is the enemy of sales. The old saying, “The more you tell, the more you sell” still holds true. That’s because when someone wants something, their appetite for information about what they want shoots way up. Our agency offers two services that will help you deliver a more complete message...
Researchers estimate that 68 percent of online experiences start with a search query. If you want to grab more sales leads than your local competition, you need to appear at or near the top of the search engine results page. We call this achieving Best in Market. Media Relations has helped many...
Product marketing has become much more complicated since Media Relations Agency first launched our business 35 years ago! Today, companies use many specialized marketing skills to effectively reach and motivate people to buy. It is still possible to simplify your product marketing by using a...
Companies that blog produce an average of 67% more sales leads than those that don’t. Blogs can increase web traffic and brand awareness, and enhance customer experience. When you’re blogging for business, strategy is crucial. How often you blog and what you write can directly impact their ROI....
Does it sometimes feel as if hundreds of marketing options are flying at you from all different directions? Product marketing has never been so diverse and it’s creating a lot of pressure. How can you know if you’re making the right decisions? Are you already off track? Are your 2023 goals even...
Your website may not be attracting as much traffic as it could. A few easy fixes may enable you to stop losing as many sales to your competition. Even if you’ve performed an automated scan recently, our digital marketing experts can find more ways to amp up your website’s effectiveness. If you...
