A 2018 Forbes article advised that the most successful marketing strategies need only one thing: to reach your target audience. The author extolled the virtues of analytics and marketing research. But that’s not all there is to it. What about the human element? We all know we buy on emotion and...
Some of the most important PR trends in 2019 will involve strengthening strategies for nurturing trust and building relationships with the media, influencers and customers. Traditional PR and earned social media coverage lend themselves to these strategies and will remain effective ways to market...
Whether you’re about to interview for your first marketing job or you want to accelerate your marketing career, reading Lonny Kocina’s best-selling “The CEO’s Guide to Marketing” may be critical to your success. In this Agility PR article “10 books to check out before entering media relations”, PR...
In the era of Yelp and other social feedback sites, you may wonder if the Better Business Bureau rating is still relevant. The short answer: Yes it is. And it becomes especially vital when hiring a marketing agency, since delivering on promise is not always guaranteed in our profession. Media...
At any given time, an estimated 84 percent of consumers are shopping for something. I saw one report that said buyers rely on an average of five information sources before making a purchase decision, with product demos being a preferred source. Imagine those buyers coming across multiple news...
May your holidays sparkle with moments of love, laughter and good will. And may you and your loved ones be richly blessed in the New Year.
Media coverage is one of the most effective and least expensive ways to promote your business. This makes getting booked for media interviews one of your most important marketing tasks. If you’re stymied by how to get publicity for your business, keep reading! As one of the country’s leading...
Securing media coverage for The Emily Program’s 25th anniversary celebration was extremely rewarding. Earning top-notch event publicity for a client is always nice, but knowing our work is helping this organization improve people’s relationship with food and their bodies is immensely gratifying....
Here’s a win/win for your next publicity campaign: Work with an agency that guarantees you’ll always get media placements for your money. This concept was why we started Media Relations Agency and pioneered our Pay Per Interview® pricing model more than 30 years ago. We still believe that if you...
There’s been above-average growth in the marketing field, with an estimated 218,970 Americans employed in this industry as of 2017. And that’s just marketing managers. The Bureau of Labor Statistics reports there are more than 60 additional marketing job titles. All these professionals need to...
