Wise up

Wise up

My marketing advice today is for CEOs and business owners. I’d like to expose two common  problems that are dumbing down your marketing, and costing you leads and sales. The first problem is that it’s highly likely your marketing team doesn’t know the language of marketing. What I mean by...

Do I need more publicity in 2021?

Do I need more publicity in 2021?

A brand’s reputation is built in two ways: What you tell people about it and what people experience once they try it. Publicity is third-parties (the media) saying nice things about your product. It helps people make purchase decisions. You need more publicity in 2021 if you want to sustain or...

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