It can be frustrating to come across a long article related to your product or expertise, and realize you’re not mentioned. There’s a much better chance that the media will include you in their stories, if they knew you wanted to be in there. We have good relationships with editors, producers and...
I feel sorry for marketing professionals. I’ve spent a career sitting in marketing meetings that wander aimlessly, bouncing from one idea to the next. Meetings that should be short and productive last for hours on end with no clearly defined outcome. Marketing has a specific language and a...
Media Relations Agency is a news organization that specializes in creating and distributing news stories about companies and products. We have been doing this for over 30 years. For most of our existence, we worked behind the scenes and got virtually no public recognition for the stories we...
Each January, we’re ready to rock the next 12 months! And always by December, we’re a little shocked to look back and realize all that we’ve accomplished. That’s especially true for 2019. It was an ambitious year! We got to work with incredible clients who inspired us to go places we’d never...
Christmas is about our most treasured stories. From a child’s earnest conversation with Santa to cherished moments as we gather with loved ones, these happy stories are lovingly tucked away in our memories. They become part of who we are. Most precious of all is the story of our Lord coming and...
Educator Michael Linsin already had a well-established social media presence and best-selling books when he approached Media Relations Agency about getting more publicity. The classroom management expert’s ideas were gaining traction among teachers. Now it was time to educate another part of the...
This is the season of giving! I’m excited to send you a free hardback copy of the Amazon best-seller, “The CEO’s Guide to Marketing”. All you need to do is set up a call with me by December 31, 2019 to discuss how we can help you start using the book’s Strategically Aimed Marketing (SAM 6®)...
After more than 30 years of working with the media to create powerful stories for our clients, one thing is abundantly clear. To consistently get great publicity, your message must resonate with the people who are watching, reading or listening. Our Founder and CEO Lonny Kocina did a beautiful job...
To make your marketing more successful next year, you’ll need to do something different than you did this year. Take this marketing book – The CEO’s Guide to Marketing – with you while you travel to brush up on your 2020 marketing plans. This best-selling step-by-step marketing guide may be...
Marketers who place a priority on blogging are 13 times likelier to see positive ROI. But what should you write that won’t wear out your welcome with your customers and prospects? How can you create a lot of fresh content for the new year without sounding too salesy? When we write blogs for our...
