A couple weeks ago, my wife and I were driving home from work listening to clips of voiceover talent for this explainer video. We both agreed on the one you will hear. We found out later that the voice we selected is Dean Wendt, one of the guys who did the voice of Barney the dinosaur on the...
How do you know you need PR? Ask yourself, if several reporters did stories about you, would that be good for business? Of course. But how much does it cost? Media Relations Agency founder and CEO Lonny Kocina said in a recent interview that when he first launched our agency more than 30 years...
Media Relations Agency client Darwin Fogt has helped pioneer telemedicine. When the pandemic struck and virtual healthcare visits suddenly became more common, we knew Darwin’s insights and experience would combine for a tremendous media interview. The editors at the national publication, Well +...
With the coronavirus still dominating media coverage, we are frequently asked if product publicity is important during a pandemic. The answer is absolutely yes! While Media Relations Agency has a few clients whose businesses are on hiatus for the foreseeable future, most need media coverage...
“Marketing is serious business, it’s not social correspondence. There are competitors who would love to have your customers.” Excerpt from Lonny Kocina’s book, “The CEO’s Guide to Marketing” COVID-19. Essential services. Shortages. Virtual events. It’s not business as usual for the cleaning...
When the marketing environment is in crisis, it’s essential to be sensitive to the issues when promoting your product. As important, you can’t afford expensive missteps. You need to spend your marketing budget wisely. You need an experienced publicist who knows how to navigate a challenging...
Well-written health and nutrition content requires a very specific skill set and ideally tons of related background knowledge. Media Relations Agency’s writers are some of the top content producers in this space, routinely earning praise from physicians, nutritionists, researchers and other...
The health and nutrition industries rely heavily on trade shows, conferences and other professional events to market their products. With this year’s cancellations, many companies have been forced to rethink their strategies and rely on stronger marketing fundamentals. To help our clients create...
Media Relations Agency has been helping our many B2B clients navigate through this pandemic by using smart marketing tactics. So, when the B2B platform experts at OroInc asked us for advice to help others survive this crisis, we were happy to oblige. As the editors pointed out, there are lessons...
Before the pandemic, there were large crowds of people at airports. Before a virus was our primary safety concern, we were more mindful of such things as TSA safety checkpoints. This feature article, which we arranged to run in the February 2020 issue of Reader’s Digest, informed more than three...
