Performance-based PR is a popular buzz word these days. But it’s actually not new. Media Relations Agency pioneered this concept more than 30 years ago. It just took other agencies a considerable amount of time to admit that with our Pay Per Interview®, we’d invented a model that has numerous...
Who knew that writing 280-character tweets or a flight of Facebook posts would be so stressful? There’s a quote often attributed to Mark Twain which says, “If I had more time, I would have written a shorter letter.” It’s tough condensing all you want to say into a few sentences. Hiring Media...
Marketing impacts almost every area of your business. It’s critical to spend your marketing budget on strategies that will do the best job telling your story, attract the most customers and elevate your brand. There are thousands of marketing agencies in the U.S. Here are some things to consider...
For decades, our CEO Lonny Kocina has been comparing our Pay Per Interview® pricing model with the pizza industry. “If you pay for a pizza, you should get a pizza. If you pay for PR, you should get PR,” he’s fond of saying. So, it’s a bit ironic that he was asked to contribute his marketing advice...
P.T. Barnum once said, “There’s no such thing as bad publicity.” While that may have been true in the 19th century, it’s certainly not true now. Bad press may cause significant damage to a company’s bottom line. Then there’s awkward media coverage: interviews or articles that don’t focus on your...
We look forward to helping eWellness Healthcare Corporation reach its target audience to become industry thought leaders in the emerging digital telehealth physical therapy (“dPT”) category. Read their press release here....
Unless you’re a corporate giant that can practically guarantee the media will run every story you issue, chances are good that you’ve had at least one press release fall flat with no media pick up. Media Relations Agency has been telling our clients’ stories through the media for more than 30...
How much of your PR budget is expendable? Whether you’ve allocated $20,000 or $200,000 to your publicity campaign, you always want the best possible ROI. When results matter, it makes sense to hire a top PR firm such as performance-based Media Relations Agency because we have unique efficiencies...
Who should write your web content? What about your blog and social media posts? Content marketing requires skills that may have nothing to do with your core business. It should have all the elements of Media-Grade Content® so your target audience will find it relevant and credible. And of course,...
When products are mentioned in the news, it gives them instant third-party credibility. That’s why we advise getting good PR for your product as often as possible. Media Relations Agency has arranged for our clients’ products to be covered on every major TV network, in high-circulation print...
