Each form of media, whether traditional and digital, has its unique benefits. Print readers are less likely to multi-task. They are more apt to stay focused on your story, especially if it’s lengthy, without yielding to distractions. Print newspapers have another built-in benefit: the layout...
My marketing advice today is for CEOs and business owners. I’d like to expose two common problems that are dumbing down your marketing, and costing you leads and sales. The first problem is that it’s highly likely your marketing team doesn’t know the language of marketing. What I mean by...
Now that you’ve experienced how quickly the business environment can change, is your marketing strategy prepared for the next curveball? The more nimble you are, the greater your chances of landing on your feet. Whenever there’s a change that can affect your bottom line, you can’t afford to wait...
This year, blogs will play a more crucial role in marketing than ever before. They can be workhorses! But if the type of content you’re posting to your blog hasn’t changed much in the last five years, or if your blog has become stagnant, you may be missing out on this extra marketing muscle. ...
Our digital marketing team is a talented bunch. We have experts in graphic design, web design and development, email marketing, social media, ecommerce, content strategy and influencer marketing. But there’s something that sets Media Relations Agency’s digital marketing team apart from our...
How do you create a media buzz if your product provides a solution to a problem people don’t even know they have? As one of the nation’s leading product publicity experts, Media Relations Agency has done this many times. We were happy to accept this challenge again on behalf of TSI USA, LLC. ...
We hear this question a lot: “I’ve got $25,000 (or $100,000) allocated for 2021 trade shows. With cancellations again this year, what’s the best way to use this budget?” Strategically orchestrated publicity can reach the masses, including many of those who would have attended the trade shows. Plus...
If 2020 taught us anything, it’s that businesses must be nimble. The way you interact with customers and prospects has probably changed. Your content now has an even more direct impact on your bottom line. Professional writers who understand the marketing process can be some of your best business...
You have all heard it. Find your tribe! There is power in helping lift each other up. The key is to find that tribe where shared passions meet shared attributes to strive! Woman-owned businesses are growing at a faster annual rate than all businesses. Now is the right time to find that tribe that...
A brand’s reputation is built in two ways: What you tell people about it and what people experience once they try it. Publicity is third-parties (the media) saying nice things about your product. It helps people make purchase decisions. You need more publicity in 2021 if you want to sustain or...
