How to get more ROI from your videos

How to get more ROI from your videos

Demand for Media Relations Agency’s video production services is increasing. This is indicative of an industry-wide trend. In a 2021 Content Marketing Institute survey, 83% of marketers reported videos have become more important. Here are four things you should know about using video to market...

How to get media coverage

How to get media coverage

Some people still believe paying an hourly retainer to a PR agency is the best way to get earned media coverage. That only works if agencies can get reporters and producers to agree that the story is worth sharing with their audiences. Not every agency knows how to do that. So, how is it that...

Is the press release dead?

Is the press release dead?

Press releases have been around since 1906. With the popularity of digital media, have they outlived their usefulness? Successful marketers still use press releases. They’re just written and used differently than they were even a few decades ago. Here are some things to consider.  You can still...

What’s the best publicity strategy?

What’s the best publicity strategy?

If you want to draw more attention to your product or service, what is the best publicity strategy to use? After more than three decades of conducting successful product publicity campaigns, our Media Relations Agency team knows what works and what doesn’t. Here are five things to remember.  Why...

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