The true benefits of earned PR

The true benefits of earned PR

One of the strongest benefits of earned PR is the halo effect of having trusted third parties saying nice things about your product or service. There’s also a substantial benefit to having a trusted platform, such as a magazine, give you valued space to tell your own story, in your own words. When...

Bad News

Bad News

Dear CEO, Your marketing team knows a lot less about marketing than they let on. Most don’t even know basic marketing concepts. Just ask your “marketing expert” the difference between the Marketing Mix and the Promotional Mix. Ten to one they won’t get it right. Here’s what they should tell you: ...

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