Happy Thanksgiving from Media Relations Agency
Living each day with a grateful heart is the most beautiful way to live. We wish you and your loved ones a Happy Thanksgiving filled with joy. Your friends at Media Relations Agency
How to stretch your small business marketing budget
Inflation, supply backlogs and worker shortages continue to impact our nation’s small businesses, which are the backbone of our economy. To save money, small businesses may be tempted to cut their marketing budgets. But that could be disastrous because marketing isn’t a line-item cost. It’s an...
Five 2023 content trends you need to know
Content marketing nurtures engagement, customer retention and referrals. It is SEO. It’s education and branding. It creates value. Understanding 2023 content marketing trends and best practices will improve your content marketing strategy and ROI. Five 2023 content marketing trends Media...
The best marketing strategies for 2023
The marketing trends that will likely dominate 2023 include an even stronger emphasis on visual content (infographics, videos) as well as a focus on the overall customer experience. But that doesn’t mean others are going away. The best marketing strategies for 2023 will be those that nurture...
Turn your blog into a stronger lead generator
How are you generating interest in your product? Industry marketing platform HubSpot reports companies that publish 15 or more blog posts monthly generate 4.5 times more leads compared with those publishing four or fewer posts. The emphasis on blogging will only get stronger in 2023, as Google...
Strategic public relations experts help build brand loyalty
Familiarity equals trust. A recent survey found half of this year’s holiday shoppers will only buy from stores they’ve frequented in the past. That mindset won’t abruptly stop on January 1st. To build familiarity, buyers first need to know about you. They need to understand why you’re better than...
Sizzle reels spark even more interest in your story
Videos were the breakout marketing trend of the pandemic and their popularity is holding steady. Marketing industry trade HubSpot reports 86% of businesses now use video as a marketing tool. Many of our B2B clients, including global ingredient leader Taiyo International, use short sizzle reels...
Marketing strategies for introducing a new product
An estimated 30,000 products are introduced each year. About 95% of those fail. A fully integrated marketing strategy for introducing a new product may help you defy the odds. Media Relations Agency has helped launch thousands of new products over the last 35 years. Here is valuable, time-tested...
An experienced writer can grow your brand
Are you spending enough on content marketing? Research indicates that marketers now allocate between one-third and one-half of their budgets to content marketing. An experienced writer can help customers feel an emotional connection with your business after reading your blogs, social media posts...
How strong is your PESO?
PESO is a commonly used acronym that stands for Paid, Earned, Shared and Owned marketing categories. You are smart to want a presence in each of these four buckets (AKA a fully integrated marketing campaign). But not every agency can make this happen. As a full-service agency with 35 years of...
