Is it possible to create consumer media interest in a product before it’s even released? You betcha! It’s not easy getting reporters to write about something that isn’t on the market yet. But when neurologist and sleep diagnostic equipment pioneer Dan Cohen, MD approached us with this scenario, we...
It’s very rewarding to tell our clients’ stories through the media. I love it because I get to help great businesses succeed. I also get to educate consumers about products that will make their lives better. Not all companies use product publicity but I firmly believe it’s important. Here’s an...
I spent some time today talking to our editor-in-chief, Robin Miller, about her frustration with generalists writers you find on the internet who charge per word they write. During our conversation, she kept repeating that generalist writers who write outside their skill set often default to using...
I’ve spoken with dozens of business owners and corporate marketers so far this year. By far, the marketing strategy they are most interested in pursuing is publicity. They want to see their business get as much news coverage as possible. Here’s some of what I tell them. The first thing I say is...
While there are many variations of marketing processes out there, most are missing the essential elements that ensure they are clear, strong and defensible. This explains why marketing goes off track, doesn’t produce desired results and marketing budgets get cut. There’s a simple, six-step fix. ...
It’s estimated that the U.S. pet industry was worth $99 billion last year. How much of that money went into your business? Most of us at Media Relations Agency are passionate pet lovers. We’ve also got 30+ years experience in product marketing. That combination is a huge advantage when you’re...
It’s true: Potential customers will judge your professionalism by the caliber of your writing. Poor grammar and spelling on your website, and in your social posts and digital advertising, may be costing you customers and sales. This appears to hold true even if the poor grammar and spelling errors...
I once used the words ‘brand’ and ‘product’ interchangeably. As a consumer, that’s not a big deal. But when you’re marketing a product, clearly understanding the distinction between those words could have a dramatic impact on your sales. Media Relations Agency CEO Lonny Kocina explains that a...
Cleanliness has been on nearly everyone’s mind since the start of the pandemic. So it’s a bit ironic that our client GB Environmental, which specializes in fresh air and clean environments, initially took a big hit to business in 2020. We arranged this article in the Star Tribune for owner Glen...
Can you tell me what marketing competence is? How about naming all four marketing mix categories? These are marketing basics and yet even experienced marketers tend to forget what they mean. When I started my journey into digital marketing, I learned these terms from a textbook. Like so many...
