You wouldn’t want someone unfamiliar with your business to be your company spokesperson. Similarly, you don’t want someone unfamiliar with marketing to write your content. Your customers and prospects will make critical decisions about doing business with you based on your articles, press...
I rarely use the term brand because the meaning of the word brand has been forever watered down by people using it as a synonym for product. To me, calling your product a brand before it’s famous is like an unknown person calling themselves a celebrity. It makes you look silly. In our agency’s...
Back when the U.S. was first in lock-down, most business owners may have presumed it was short-term pain but nothing that couldn’t be recouped. Now, some of those same business owners may be asking themselves if there is more they should have done — or that they could do now — to...
Press releases. Articles. Website content. Social media posts. Blogs. Influencer outreach. Customer newsletters. Webinar scripts. Well-written content is the best fuel for marketing campaigns and demand has never been stronger. Media-Grade Content® gets you noticed, tells your story well and...
You’ve got a great product or service that few people know about. You can fix that by getting media coverage. It’s the best way to reach the masses with your story. But based on Media Relations Agency’s 30+ years of delivering performance-based PR, there are some truths you should know about what...
A couple weeks ago, my wife and I were driving home from work listening to clips of voiceover talent for this explainer video. We both agreed on the one you will hear. We found out later that the voice we selected is Dean Wendt, one of the guys who did the voice of Barney the dinosaur on the...
How do you know you need PR? Ask yourself, if several reporters did stories about you, would that be good for business? Of course. But how much does it cost? Media Relations Agency founder and CEO Lonny Kocina said in a recent interview that when he first launched our agency more than 30 years...
Media Relations Agency client Darwin Fogt has helped pioneer telemedicine. When the pandemic struck and virtual healthcare visits suddenly became more common, we knew Darwin’s insights and experience would combine for a tremendous media interview. The editors at the national publication, Well +...
With the coronavirus still dominating media coverage, we are frequently asked if product publicity is important during a pandemic. The answer is absolutely yes! While Media Relations Agency has a few clients whose businesses are on hiatus for the foreseeable future, most need media coverage...
“Marketing is serious business, it’s not social correspondence. There are competitors who would love to have your customers.” Excerpt from Lonny Kocina’s book, “The CEO’s Guide to Marketing” COVID-19. Essential services. Shortages. Virtual events. It’s not business as usual for the cleaning...
