When you have 30+ years of experience arranging media stories, you don’t allow shelter-in-place orders and the media’s preoccupation with a pandemic interfere with doing a great job for your clients. Media Relations Agency started working with best-selling author Mark J. Kohler, M.Pr.A., C.P.A.,...
Media Relations Agency is pleased to welcome a new client, The Rainbow Movement, a nonprofit organization that promotes other organizations that do positive work. With this new agreement, Media Relations will provide nationwide public relations for a grassroots National Health Insurance plan. The...
Media Relations Agency CEO Lonny Kocina created this four-minute explainer video for his Amazon.com author page. We love the script. We love the illustrations. But wait a second. There’s no mention of the sixth step of our six-step Strategically Aimed Marketing process. What’s up with...
Media Relations Agency welcomes new client, Inid Research Lab. With this new agreement, Media Relations will guide the marketing strategy and public relations programs for Inid Research Lab’s Continual-G. Continual G is Inid Research Lab’s consumer brand. It contains Glyteine, the company’s...
I sent a memo to some key people in our agency asking them to recommend ways to help you make more sales as the country reopens. Their recommendations (below) are not hypothetical. These people have implemented each of these tactics hundreds, and sometimes thousands, of times. You will notice...
“Of the thousands of ways you can promote your product, almost all of them fit neatly into one of the Promotion Mix channels. The Promotional Mix is where the rubber meets the road. It’s one thing to imagine that you have created a product your market desires; it’s another when you put your...
Your businesses may be getting a gift this spring. As part of its $800 million effort to support those struggling through the coronavirus pandemic, Google has committed to providing $340 million in ad credits to small- and medium-sized businesses with active Google Ad accounts. Facebook is also...
I’ve been a publicist for decades. I’ve seen national disasters disrupt the momentum of very successful PR campaigns. Maybe not like this one, but 9/11 immediately comes to mind. I also know to avoid making rookie mistakes that could really damage our clients’ businesses, especially during times...
3 ways to make sure the media will never invite you back. While some publicists make people famous, I make companies and their products famous and it’s serious business. I’ve been a product publicist with Media Relations Agency for 21 years. I’ve arranged for countless client stories to run on...
Long before he came up with the idea for Pay Per Interview Publicity our CEO, Lonny Kocina, was an artist. Still having a passion for art, he created the website Post and Paint. It brings artists and buyers together to help commission affordable custom artwork. Commissioning artwork is normally...
