Product Fame and Fortune

Product Fame and Fortune

Strategy is not a natural tendency of the highly creative people who work in agencies. In my opinion, nothing will kill your chances of achieving product fame faster than putting creative people on the job before your strategy is determined.  To compound this problem, strategy hinges on an...

What’s a quick guide to marketing?

What’s a quick guide to marketing?

Whether you’re an entrepreneur about to launch a new product, or it’s time to refresh and refine your current marketing process, having a quick, step-by-step guide to marketing is a huge advantage. There’s nothing clearer or more practical than the six-step Strategically Aimed Marketing® process....

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