I love watching a strategic marketing plan go from creation to successful implementation. One strategy for securing ongoing media attention for our clients is by positioning them as the “go-to source” for a range of related topics. One example of this is the work we have done for the National Strength and Conditioning Association (NSCA). Our initial marketing objective was to educate editors from national publications ranging from USA Today and Fitness Magazine to Exercise for Men Only about why they should come to us when working on fitness-related articles. Our influence on the NSCA’s behalf is growing, and it is always rewarding to browse though a national publication and see the NSCA and its publication the Journal of Strength and Conditioning cited.
Strategic marketing that creates a growing network of media outlets receptive to using our clients as a resource is a win/win for us all.
