Special Report: Which media
do Americans use most?
You may have seen headlines declaring that Americans have stopped watching television. Popular perception may lead you to believe that consumers have abandoned their TVs in favor of their smart phones.
It’s true that people love their mobile devices. We sure love ours. But there are a lot of misperceptions about how Americans spend their time. To place your messages where people will see them, you need to know what forms of media Americans are consuming.
We’ve written an analysis of a recent Nielsen study that may surprise you. It will help you understand which forms of media permeate American lives.
When the rest of the herd is moving one direction, it’s a smart idea to look around and decide for yourself if that direction is really the best option. Sometimes the cleverest move is to go left when everyone else is going right.
Find out what we mean, by downloading our free report. It’s concise and to-the-point. It may give you fresh insights about where you should be placing your promotional messages.