You will get a better response to your product messaging when someone else says nice things about you than when you say nice things about yourself. That’s just one big benefit of media coverage. How do you get started? Hire a publicist. Product media coverage is more attainable and cost effective than you may think. You could say we operate like a dating service: We match companies with reporters. And the best part is with our Pay Per Interview® pricing model, we charge per story we arrange, not by the hours we work. That means you always get coverage for your money.
We have put more than 1,000 clients in touch with reporters who were eager to talk with them. If you have the right product or service, news stories can create a brand quicker and cheaper than any other promotional method. Get enough news stories, and your product may achieve a celebrity status that has a monumental impact on sales.
News stories offer the opportunity to talk about your product while your audience is at ease. When folks are reading a magazine, perusing the internet or watching TV, you have their attention. It’s much different than when you advertise. People have become so jaded towards ads that many disregard them. Running an ad is like stepping up to the plate with three strikes against you: You never have a chance.
When your product becomes the content, people are interested in what you have to say. Give us the chance to become the publicists for your product or service. Most business-related news stories are no accident. They happen because people like you hire publicists like us for their products.
Do your products have a publicist? They deserve one. If you have a product or service you would like to see in the news, complete our online form or call us at 952-697-5269
