Explainer Videos
Our Marketing to Go video series is a quick and easy way to boost your marketing knowledge. This is an essential starting point for creating a great marketing plan. In each 3-4-minute video, someone on our staff explains a common marketing concept or principle. If you like our videos, please share them with others.
Videos
Marketing During a Pandemic
Marketing isn’t magic. You don’t pull a rabbit out of a hat and presto, there’s the solution. Good marketing is actually the opposite of creative hocus pocus…
Marketing isn’t magic. You don’t pull a rabbit out of a hat and presto, there’s the solution. Good marketing is actually the opposite of creative hocus pocus…
The CEO’s Guide to Marketing’s SAM6® Process
The CEO’s Guide to Marketing’s author, Lonny Kocina, breaks down the SAM 6® process. SAM 6®, which is short for Strategically Aimed Marketing, uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective.
The CEO’s Guide to Marketing’s author, Lonny Kocina, breaks down the SAM 6® process. SAM 6®, which is short for Strategically Aimed Marketing, uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective.
How can I get people to buy my product?
Having a great product can go a long way, but unless you’re an established company or have an unlimited marketing budget, you may find it a challenge to get your product into people’s hands.
Having a great product can go a long way, but unless you’re an established company or have an unlimited marketing budget, you may find it a challenge to get your product into people’s hands.
How should I promote my new product?
Many marketers are promoting their new products all wrong. Your focus should be on educating consumers about the product.
Many marketers are promoting their new products all wrong. Your focus should be on educating consumers about the product.
Company Vision
What will your company become in the future? Your company’s vision should influence and inspire your day-to-day activities.
What will your company become in the future? Your company’s vision should influence and inspire your day-to-day activities.
Marketing Segmentation Strategies
Markets are often be divided into segments of similar groups called submarkets. But how many submarkets should a market be divided into? Three? Eight? Fifty? None at all?
Markets are often be divided into segments of similar groups called submarkets. But how many submarkets should a market be divided into? Three? Eight? Fifty? None at all?
Market Segmentation Variables
Conceptualizing and building a profile of a target customer can help you more effectively market to them.
Conceptualizing and building a profile of a target customer can help you more effectively market to them.
Product Mix
Having a methodical system of organizing products is much more efficient and easier to work with. Categorizing your product mix can identify opportunities as well as problems.
Having a methodical system of organizing products is much more efficient and easier to work with. Categorizing your product mix can identify opportunities as well as problems.
Brand
The term ‘brand’ is often misused and misunderstood. A brand is built by the messages your customers are told and by their interactions with your company and its products.
The term ‘brand’ is often misused and misunderstood. A brand is built by the messages your customers are told and by their interactions with your company and its products.
Brand Statement
Every marketer should construct a brand statement for their product. It will help you create the messages you need to accomplish your goal.
Every marketer should construct a brand statement for their product. It will help you create the messages you need to accomplish your goal.
Why isn’t your marketing working?
Smart marketers address each stage of the consumer buying process.
Smart marketers address each stage of the consumer buying process.
Videos
Marketing During a Pandemic
Marketing isn’t magic. You don’t pull a rabbit out of a hat and presto, there’s the solution. Good marketing is actually the opposite of creative hocus pocus…
Marketing isn’t magic. You don’t pull a rabbit out of a hat and presto, there’s the solution. Good marketing is actually the opposite of creative hocus pocus…
The CEO’s Guide to Marketing’s SAM6® Process
The CEO’s Guide to Marketing’s author, Lonny Kocina, breaks down the SAM 6® process. SAM 6®, which is short for Strategically Aimed Marketing, uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective.
The CEO’s Guide to Marketing’s author, Lonny Kocina, breaks down the SAM 6® process. SAM 6®, which is short for Strategically Aimed Marketing, uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective.
How can I get people to buy my product?
Having a great product can go a long way, but unless you’re an established company or have an unlimited marketing budget, you may find it a challenge to get your product into people’s hands.
Having a great product can go a long way, but unless you’re an established company or have an unlimited marketing budget, you may find it a challenge to get your product into people’s hands.
How should I promote my new product?
Many marketers are promoting their new products all wrong. Your focus should be on educating consumers about the product.
Many marketers are promoting their new products all wrong. Your focus should be on educating consumers about the product.
Company Vision
What will your company become in the future? Your company’s vision should influence and inspire your day-to-day activities.
What will your company become in the future? Your company’s vision should influence and inspire your day-to-day activities.
Marketing Segmentation Strategies
Markets are often be divided into segments of similar groups called submarkets. But how many submarkets should a market be divided into? Three? Eight? Fifty? None at all?
Markets are often be divided into segments of similar groups called submarkets. But how many submarkets should a market be divided into? Three? Eight? Fifty? None at all?
Market Segmentation Variables
Conceptualizing and building a profile of a target customer can help you more effectively market to them.
Conceptualizing and building a profile of a target customer can help you more effectively market to them.
Product Mix
Having a methodical system of organizing products is much more efficient and easier to work with. Categorizing your product mix can identify opportunities as well as problems.
Having a methodical system of organizing products is much more efficient and easier to work with. Categorizing your product mix can identify opportunities as well as problems.
Brand
The term ‘brand’ is often misused and misunderstood. A brand is built by the messages your customers are told and by their interactions with your company and its products.
The term ‘brand’ is often misused and misunderstood. A brand is built by the messages your customers are told and by their interactions with your company and its products.
Brand Statement
Every marketer should construct a brand statement for their product. It will help you create the messages you need to accomplish your goal.
Every marketer should construct a brand statement for their product. It will help you create the messages you need to accomplish your goal.
Why isn’t your marketing working?
Smart marketers address each stage of the consumer buying process.
Smart marketers address each stage of the consumer buying process.