The media’s lead times range anywhere from two to three weeks to three months or longer. If you want to see your product in the news in time for a specific holiday or event, it’s smart to start early.
Right now, our publicists are calling reporters and producers with story ideas for May, June and July air/publication dates. They are also pitching products for November and December holiday gift buying guides. (The holidays really DO start early in the PR world!)
If your product fits with one of the media’s hot topics below, we need to start working with you now. We may still be able to get you into some of the media’s Mother’s Day stories, for example, but only if you act fast.
Hot story angles:
May- Mother’s Day
- Better sleep month
- Hypertension awareness month
- National arthritis month
- Physical fitness and sports month
- Stroke awareness month
- Women’s health month
- Father’s Day
- Skin cancer awareness month
- Gardening month
- Wedding trends
- Places to go, places to see
- Disability awareness month
- Herbal/prescription awareness month
