Four talented leaders at our full-service hybrid agency

As COO/CFO of Media Relations, I am thankful we have such a great team. I always feel confident my staff will take good care of our clients. Becky Quesnel wrote in a recent blog that people make all the difference in an organization, and I agree with her. Here are just a few of the people we are blessed to have on staff at our hybrid agency.

Heather Champine

Partner and Vice President of Media Production Heather Champine understands the media better than anyone I know. When you call Heather, she can quickly discern how interested the media would be in your product and what the best ways to promote it would be.

Jason Kocina

Jason is president of Media Relations’ sister agency, Checkerboard Strategic Web Development.  Jason knows how to make your website work for you. He can design an Internet marketing plan that brings in leads and sales. I’m always amazed at how well he keeps up with advances in Internet technology. Checkerboard and Media Relations work together to provide fully integrated marketing for our clients.

Robin Miller

If you are looking for editorial help, we have an amazing team of writers headed up by Editorial Manager Robin Miller. Robin has been writing professionally for more than three decades. She knows how to take a complicated topic and turn it into “consumer speak”. She also knows how to write in your voice. Her team makes it simple to post a constant stream of high-quality content. They interview you and make it happen. Once clients find out how easy it is to work with her, they stay with us.

Mike Danielson

Mike Danielson is a partner in our business, and director of our health and nutrition division. He has amazing drive. He is always looking out for our clients and pushing us to raise the bar. He ensures we keep learning and adapting. A gifted communicator and strategist, he works closely with team members to turn our clients’ goals into reality.

I am thankful every day to work with such knowledgeable professionals. But in the end, our clients are the ones who benefit the most from our staff. Our clients deliver their messages to massive audiences in engaging, relevant formats. Whether it’s through media coverage, digital marketing or writing, we help clients capture audience attention.

I would like to personally introduce you to Heather, Jason, Robin, Mike or any of our other staff experts. Call me at 952-697-5269 or complete our form. Explain what kind of a boost your marketing needs. Tell me how you’d like to tell your story. I’ll connect you with the right individual.

We believe in helping businesses grow. We would love to apply our talents to helping you. Tell me how our hybrid agency can help you promote your product.

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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