Do you remember when you first heard about lycopene? If you know that lycopene is the substance that makes tomatoes red and that it has numerous health benefits, then you can credit a company called LycoRed, which has been producing natural products made with tomato phytonutrients for 19 years.
Media Relations first began helping LycoRed educate the American public about lycopene in 1997. Back then, our focus was almost exclusively on arranging publicity for the flagship ingredient: Lyc-O-Mato. We worked hard to educate the media about lycopene’s properties and to explain the importance of sharing this phenomenal story with audiences around the country. Major tomato sauce and ketchup companies joined the lycopene bandwagon much later, after we’d helped create awareness and demand.
Today, LycoRed has grown from a fledgling company into one that offers a wide range of carotenoids, vitamins, minerals and specialty ingredients for dietary supplementation, food fortification, coloring and flavor enhancement. One of the newer products that we particularly like is called NovaHue Cardio, which supports heart health.
It is exciting for our team to witness the introduction and substantial growth of a company and brand, and to know that we played a role in establishing that product in the marketplace.
